The Company DemandFarm is an AI-driven B2B SaaS company that builds agentic sales tech products to help enterprises unlock the full revenue potential of their top 20% accounts aka key accounts. We’re a bootstrapped company that has grown to be a leader in the Key Account Management and Account Based Selling space in the US and Europe and we’re aggressively expanding into new markets. Our team is based out of India. Role Overview As a Product Marketing Specialist you’ll work closely with the product and GTM teams (Marketing, Sales & Success) to ensure the success of our campaigns focussed on acquisition and adoption. We’re looking for someone who possesses a strong bias for action, seeks ownership, and is looking to grow into a full stack product marketer. Responsibilities: Product messaging and positioning: Develop a deep understanding of our users, their pain points and our unique value proposition to create messaging that reinforces our positioning and effectively differentiates us from competitors. Sales and Demand Gen Enablement: Create various forms of collaterals that support sales and provide air cover for our Demand Gen campaigns. Collaterals include web pages, one-pagers, demo decks, videos, battle cards, product newsletters, blogs, etc.Product and feature launches: Develop and optimise launch collaterals geared towards improving product launch metrics and improving deal win rates Case Studies and customer advocacy initiatives: Develop programs that improve customer engagement and drive case studies and review generation programs that cement our leadership positions on major platforms like G2, Trustpilot and more. Requirements: Must Have: At least 1-2 years of SaaS B2B product marketing experienceExcellent written and verbal communication skills and you find enterprise jargon and lazy copy repulsive Comfortable doing customer interviews and presenting at webinars or events High agency and ownership. Detail-oriented and a proactive problem solver. You don’t forget to have fun while juggling ten different projects. Good to Have: Experience working in a fast-paced early stage setup. Experience catering to VP Sales/RevOps personas Familiarity with CRM systems. Some things that KAMsters love about DemandFarm Culture of trust and transparency: We're a team that thrives in open and honest communication. We encourage a culture of constructive dialogue where everyone feels comfortable sharing their perspectives and receiving feedback.Ownership and autonomy: We’re proud of how scrappy we can get when it’s about driving execution. Every member is supported to take full ownership of their projects Unlimited leaves: We trust our team’s judgment when it comes to time off, hence we have an unlimited leave policy. Health insurance: Comprehensive health coverage for you and your dependents.
Job Title
Product Marketing Specialist