Aura Clips Limited is seeking a Digital Marketing Specialist to lead and execute high-performing digital campaigns across multiple channels. If you’re a results-driven marketer with expertise in paid media, audience strategy, and CRM integration, this is your opportunity to make an impact in a growing company.Paid Media & Campaign ManagementDevelop, execute, and optimize paid media campaigns across Meta, Google (YouTube & Search), and other digital channelsOwn the paid media strategy, ensuring maximum ROI and alignment with business objectivesContinuously test and refine landing pages, audience segmentation, and creative assets for performance improvementDigital Retargeting & Lead OptimizationManage retargeting strategies to re-engage lost opportunities and improve conversion ratesOptimize the prospect journey and lead flow to enhance customer acquisition and retentionData & AnalyticsHandle analytics and reporting, providing actionable insights to improve campaign performanceTrack KPIs, evaluate marketing spend, and implement adjustments for continuous growthCRM & Marketing AutomationEnsure seamless integration between paid media, website, CRM (Zoho), and marketing automation toolsCollaborate with the CRM team to refine a customer-centric CRM program, driving engagement and increasing customer lifetime valueCollaboration & Growth StrategyWork closely with agencies, freelancers, and in-house teams to drive marketing successTake a hands-on approach in leveraging the marketing budget to optimize growth across all performance marketing areasWhat We're Looking For3+ years of experience in digital marketing, with a strong focus on paid media and performance marketingExpertise in Google Ads, Meta Ads, and retargeting strategiesStrong knowledge of CRM systems (Zoho or similar) and marketing automation toolsAnalytical mindset with the ability to track, report, and optimize campaigns based on dataExperience working with international markets is a plusAbility to thrive in a fast-paced, results-driven environmentWhy Join Us?Work from home - UK working hours.Collaborate with global clients and expand your international experienceLead innovative projects in a fast-growing companyCareer growth opportunities & Performance based incentives.
Job Title
Digital Marketing Specialist