Company DescriptionOrganic Cotton Mart is a US-based e-commerce DTC brand that develops and launches 100% organic cotton products for the home and kitchen.Role DescriptionThis is a full-time remote role for an Amazon PPC Specialist at Organic Cotton Mart. The Specialist will manage Amazon PPC campaigns, optimize ads for better performance, analyze web analytics data, oversee online marketing efforts, and coordinate communication-related to PPC strategies.Full understanding and execution of Amazon PPC products, including Sponsored Products, Sponsored Brands, and Sponsored DisplayPlan, manage, and execute Amazon PPC Campaigns for our multiple productsStrategic Keyword Research: Conduct in-depth keyword research for new product launches, utilizing your expertise to identify high-potential keywords that can enhance campaign effectiveness.Manage negative keywords weekly for each campaignMonitor campaign metrics (ACOS, TACOS, ROAS, CTR, CPC) and adjust bids, budgets, and strategies based on performance data.Make recommendations to continually improve performance by analyzing dataAnalytics and Reporting: Analyze, interpret, and develop actionable strategies based on daily, weekly, and monthly analytics reports.Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.Constantly learn and experiment with new effective bidding, ad placement, and management techniques.Manage and leverage each campaign's risk and loss pool for ongoing testing and experimentation.Qualifications2-4 years of Amazon PPC experienceWeb Analytics and Online Marketing skillsStrong communication skillsAbility to analyze data and make data-driven decisionsKnowledge of SEO and SEM strategiesGoogle Ads Certification and Amazon Ads Certification is a plusBachelor's degree in Marketing, Business, or related field
Job Title
Amazon PPC Specialist