About the RoleWe are looking for a Social Insights Analyst to track, analyze, and interpret social media data to help shape brand and marketing strategies. The ideal candidate has a strong analytical mindset, a deep understanding of social media trends, and experience using social listening tools to generate actionable insights for brands.Key ResponsibilitiesMonitor and analyze social media conversations, brand sentiment, and audience behavior across multiple platforms.Track brand mentions, competitor performance, and trending topics using social listening tools.Develop data-driven reports, dashboards, and presentations with key insights for internal teams and clients.Identify emerging cultural trends, industry shifts, and audience engagement patterns to inform brand strategies.Collaborate with strategy, creative, and media teams to integrate insights into content and campaign planning.Use tools like Brandwatch, Meltwater, Sprinklr, Talkwalker, or similar platforms to gather and interpret social data.Provide performance analysis and campaign impact assessments to measure success and optimize future strategies.Qualifications & Experience2+ years of experience in social media analytics, insights, or digital research.Strong proficiency in social listening tools and analytics platforms.Experience in consumer research, audience segmentation, and trend forecasting.Ability to translate data into clear, actionable insights and strategic recommendations.Strong presentation and storytelling skills, with the ability to explain findings to stakeholders.Familiarity with digital marketing, social media platforms, and influencer trends.Experience working with FMCG, tech, lifestyle, or media brands is a plus.Proficiency in Excel, Google Analytics, and data visualization tools.Fluent in English and local languages as required.Why Join Us?We are a fast-moving, insights-driven team that helps brands navigate the ever-changing digital landscape. If you have a passion for data, social trends, and consumer behavior, we’d love to hear from you.
Job Title
Social Insights Analyst