Zenova LifestyleFounder: Aviraj SharmaContact: +91 8076 484 222 | avi2001raj@ | support@Website: SummaryZenova Lifestyle is a premium brand offering eco-conscious, artisanal products such as soy wax candles, cold-pressed soaps, handmade canvas paintings, and premium posters. We aim to enhance well-being by providing sustainable, aesthetically pleasing, high-quality products. As we expand into skincare, clothing, and lifestyle essentials, we are seeking an investment of ₹10 lakhs in exchange for a 10% equity stake.Market Overview1. Soy Wax CandlesGlobal Market: Estimated at USD 14.2 billion in 2023, projected to reach USD 23.4 billion by 2033, with a 5.2% CAGR (Custom Market Insights).India's Outlook:CAGR: 6% over the next 5 years.Growth Drivers: Urbanization, gifting trends, and shift toward natural products.2. Cold-Pressed SoapsGlobal Market: Expected to grow at a 6.2% CAGR from 2023 to 2033 (Future Insights).India's Trends: Organic personal care, especially cold-pressed soaps, is growing as consumers seek natural skincare solutions.3. Handmade Canvas Paintings & Premium PostersGlobal Market: Expected to reach USD 792 billion by 2025, driven by consumer demand for personalized and artisanal home décor.India's Growth Drivers:Growing middle-class incomes.Rising demand for aesthetic home décor among millennials.4. Skincare, Clothing, and Lifestyle Essentials (Future Expansion)India's Skincare Market: Poised to grow at 8.4% CAGR, reaching USD 2.7 billion by 2024.Eco-Friendly Fashion: Increasing awareness is driving the demand for sustainable clothing.Competitive LandscapeZenova Lifestyle stands out with sustainability, artisanal craftsmanship, and customization. We cater to eco-conscious consumers with handmade, customizable products that promote wellness.Key Competitors:Soy Wax Candles: Competing with Bath & Body Works and Yankee Candle, we focus on niche, eco-friendly alternatives.Cold-Pressed Soaps: Competing with Lush and Soul & Soap, with potential for locally sourced, handcrafted alternatives.Home Décor: Competing with brands like Chumbak and Pepperfry, we offer unique, artist-created pieces.Financial ProjectionsProfit Margins by Product Line:Soy Wax Candles: 35%Cold-Pressed Soaps: 40%Handmade Paintings/Posters: 50%Skincare/Clothing (Future Expansion): 45%Break-Even Point: Within 18 months of investment.Investment PlanWe are seeking ₹10 lakhs for a 10% equity stake. The investment will be allocated as follows:Product Expansion (30%)Skincare: Launch organic, cold-pressed skincare.Clothing: Introduce sustainable fashion with a focus on minimalism.Marketing & Brand Awareness (40%)Enhance digital presence through SEO, social media, and influencer marketing.Target Market: Millennials and Gen Z in urban India, prioritizing sustainability.Operational Efficiency (30%)Scale production to meet demand and optimize the supply chain.Invest in equipment to maintain craftsmanship while increasing capacity.Market AnalyticsMarket Share by Product Category in 2025:Soy Wax Candles: 25%Cold-Pressed Soaps: 30%Handmade Canvas Paintings: 20%Skincare & Lifestyle Essentials: 25%Key Risks & Mitigation StrategiesSupply Chain DisruptionsMitigation: Diversify suppliers and maintain buffer stock for key materials like soy wax and organic ingredients.Market CompetitionMitigation: Focus on niche markets with eco-conscious products, emphasizing brand authenticity and craftsmanship.Consumer AwarenessMitigation: Targeted marketing to educate consumers about eco-friendly, handmade products via social media and influencers.ConclusionZenova Lifestyle is poised to become a leader in India's eco-conscious premium lifestyle segment. With a strong product line and ambitious growth plans, we are confident that with your investment, we will capture a significant share of this burgeoning market. Our commitment to sustainability, artisanal craftsmanship, and digital strategy sets us apart.We invite you to partner with us and make a lasting impact in the wellness and eco-conscious industry.Sincerely,Aviraj SharmaFounder, Zenova Lifestyle
Job Title
Angel Investor