Job Summary § This role is responsible for branding Maestro and all marketing activities of organization and projects. This is a corporate role with long term vision of the organization goals and strategy road map. § Candidate is responsible for PR, Corporate communications, Media management, Digital marketing, advertising and Presales Key Roles and Responsibilities Strategic Focus § Develop Maestro marketing strategy § Direct and oversee the Maestro marketing function to identify and develop new customers for products and services. § Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development. § Develop the Maestro brand philosophy. § Establish and implement short- and long-range goals, objectives, policies, and operating procedures. § Develop approach/target plans for each segment identified; develop Positioning strategy for each product/segment group § Assess alignment of new product launch Operational Focus § Estimate marketing budget based on marketing spend trends, project pipeline and other directives from the senior management. § Allocate the marketing budget to various product and spend categories § Participate in the development of new project proposals – provide inputs on product mix, pricing, customer behavior and real estate trends § Plan and coordinate public affairs, and communications efforts, to include public relations and Corporate communication § Supervise the planning and development of Maestro marketing and communications materials. § Represent Maestro at various community and/or business meetings to promote the company. § Supervise the preparation, issuance, and delivery of exhibits, and promotion programs. § Define and articulate brand positioning vis-à-vis target customer segment § Identify the brand trademark architecture, brand look and feel § Ensure legal protection of trademarks identified § Develop plans for tracking and monitoring brand performance and value § Identify and evaluate co-branding opportunities § Plan public relations activities, identify brand positioning and messaging requirements for planned public relations activities § Identify, evaluate, select and monitor promotions channels and media partners § Identify promotional schemes based on marketing strategy and sales plan § Allocate promotions budget to promotional schemes § Define and agree on promotions effectiveness measurement mechanisms § Calculate the ROI of the promotional schemes and campaigns. Take measures to improve the ROI § Develop primary research objectives to understand buying patterns, preferences § Initiate, track and monitor consumer oriented primary research initiatives § Implement the research findings in the new marketing campaigns and advertisements § Monitor the press releases in media and give inputs for the press releases § Generate leads through exhibitions, advertisements, campaigns and promotions People Focus § Recruit, develop and retain staff, partnering with Human Resources. § Responsible for managing his/her team by enforcing HR policies and procedures § Supervise and manage the performance of the team, ensure annual appraisals and informal performance reviews § Coach, mentor, motivate and supervise project team members / contractors and for successful project delivery § Identify training needs for the team § Responsible to counsel and retain the top/ critical talent and keep the attrition rate low Education and Experience § Masters in Business Administration (MBA) with Marketing specialization from reputed university § Minimum of 10 years of experience with at least 5 years in Real Estate Industry with desired experience of leading a team of at least 10+ members. Leadership Competencies and Skills § Good interpersonal and customer facing skills, able to empathize, maintain professionalism, display patience and politeness within a sometimes pressurized environment § Good team working skills and ability to work with minimal supervision § Proven desire to update product knowledge and skill set where required § A conscientious, flexible and can do working style § Good oral communication skills. Ability to communicate with both customers and colleagues at all levels of seniority and liaise.
Job Title
GM - Marketing & Pre-Sales