Job Type: Full time (Onsite) Experience: 2 - 3 years Role Overview The role is suitable for someone who has a strong understanding of CRM, email marketing, and customer lifecycle management. You will work closely with cross-functional teams to enhance customer experiences and drive repeat business. Key Responsibilities Develop and execute customer retention strategies to reduce churn and increase engagement. Manage and optimize CRM programs, including email, SMS, push notifications, and loyalty campaigns. Analyze customer behavior, segmentation, and lifecycle data to identify retention opportunities. Create and execute personalized campaigns to enhance customer relationships and maximize lifetime value. Monitor key retention metrics (repeat purchase rate, churn rate, LTV, etc.) and optimize strategies accordingly. Collaborate with content, design, and product teams to enhance customer touchpoints. Implement A/B testing for messaging, timing, and channel effectiveness. Stay updated on industry trends and best practices in retention marketing. Requirements 2-3 years of experience in retention marketing, CRM, or lifecycle marketing. Strong knowledge of email marketing platforms (Klaviyo, HubSpot, Mailchimp, etc.). Experience in customer segmentation, personalization, and automation tools. Ability to analyze data and derive actionable insights. Understanding of customer psychology and engagement tactics. Excellent communication and project management skills. Familiarity with e-commerce or subscription-based business models is a plus.
Job Title
Retention Specialist