Location: Jaipur, India (Remote/Hybrid options available) Experience: 3+ years in SEM & PPC campaigns Industry Focus: Healthcare, Medical Practices, Clinics, and Wellness Centers About the Role: Eplanet Soft is looking for a data-driven SEM Expert with a strong background in managing and optimizing paid search campaigns, specifically for medical and healthcare practice marketing . The ideal candidate will have expertise in Google Ads, Bing Ads, and healthcare compliance (HIPAA, Google’s healthcare ad policies, etc.) , ensuring targeted and ethical marketing for medical clients. Key Responsibilities: ✅ Google & Bing Ads Management – Plan, execute, and optimize PPC campaigns for medical practices, clinics, and healthcare brands. ✅ Keyword Research & Strategy – Identify high-intent keywords related to medical services, treatments, and patient acquisition . ✅ Landing Page Optimization – Work with the design team to ensure high-converting, mobile-friendly landing pages . ✅ Conversion Rate Optimization (CRO) – Track leads, measure conversions, and optimize appointment booking funnels . ✅ A/B Testing & Performance Analytics – Run A/B tests , analyze campaign performance, and provide actionable insights. ✅ Compliance & Policy Adherence – Ensure all campaigns comply with Google’s healthcare ad policies and regulatory guidelines . ✅ Remarketing & Retargeting – Implement custom audience strategies to re-engage potential patients and drive higher ROI. ✅ Collaboration with Content & SEO Teams – Align SEM efforts with SEO and content marketing strategies for holistic growth. Key Requirements: 3+ years of hands-on experience managing Google Ads, Bing Ads & PPC campaigns in the healthcare industry. Proven track record of lead generation for medical practices, clinics, and hospitals . Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and Looker Studio . Experience with HIPAA-compliant ad strategies and Google’s healthcare ad restrictions. Familiarity with Call Tracking, CRM integrations (e.g., HubSpot, Zoho), and automation tools . Strong understanding of local search marketing and geo-targeting strategies. Google Ads Certification (preferred). Why Join Us?
Job Title
Search Engine Marketing Specialist