Company Description Durapid Technologies Private Limited is an IT solutions provider that offers enterprises across the globe a one-stop-shop for all digital solution requirements. Our experts simplify business processes, enabling enterprises to leverage existing systems by embedding technology into them. We have over a decade of experience in enterprise digital transformation and oversee custom software development, mobile application development, UX/UI designing, cloud migration, software integration, quality assurance, and application maintenance & support. Our expertise has fostered growth for enterprises in several sectors, including healthcare, finance, edTech, eCommerce, banking, and manufacturing. We maintain core values of accountability, timely reporting & delivery, and working as per client feedback. Role Description We are seeking a skilled and motivated Digital Marketing Specialist with at least 3-5 years of relevant experience in software (IT) industry to join our dynamic digital marketing team. You will play a crucial role in optimising Durapid website online presence and driving organic traffic through effective SEO strategies. You will have the opportunity to work closely with our SEO team to enhance our search engine rankings and boost our brand visibility across various platforms. Roles & Responsibilities SEO optimization strategies for websites to enhance visibility and rankings. Provide expertise in optimizing Meta tags, Headings Hierarchy, Content, and Other On-Page and Technical SEO Elements. Develop advanced keyword strategies aligned with business objectives. Implement keywords effectively across website content for optimal SEO performance. Collaborate with content creators to ensure on-page content aligns with overall SEO strategies. Provide guidance on creating SEO-friendly, high-quality content. Work closely with the technical team to implement technical SEO best practices. Conduct regular audits to identify and address technical issues. Optimize SEO elements for mobile platforms to enhance mobile user experience. Stay updated on mobile SEO trends and implement best practices. Utilize SEO analytics tools to analyze On-page and Technical SEO performance. Generate reports on key SEO metrics and provide insights for overall improvement. Stay informed about search engine algorithm changes and industry best practices. Implement innovative on-page strategies to adapt to evolving SEO trends. Requirements In-depth knowledge of On-page optimization techniques and technical SEO best practices. Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in using SEO tools such as Google Search Console, Google Lighthouse, Ahrefs, Moz, SEMrush, and similar platforms. Up-to-date knowledge of search engine algorithms, ranking factors, and SEO best practices Proven track record of improving organic search rankings and driving measurable results. Familiarity with HTML, CSS, and website development. Excellent communication and collaboration skills. Qualifications Bachelor’s or Maters degree in Marketing, Business, or a related field. Continued education in SEO trends and best practices
Job Title
Digital Marketing Specialist