About Amber ( ) Long-term accommodation booking platform for students (think for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities. We are growing rapidly and targeting $1B in annual gross bookings value by 2024. Amber raised $18.5M from Marquee investors like Gaja capital. If you are passionate about making international mobility and living, seamless and accessible, then - Join us in building the future of student housing! Recent spotlight on amber: Economic TImes CNBC TV18 The Pie News GrowthX About the role: The ideal candidate is responsible for spearheading brand & design strategy, marketing campaigns, to drive business growth and enhance brand reputation. This role involves overseeing branding, digital marketing, designing and advertising, while ensuring consistency in messaging and visual identity across all channels. The ideal candidate will bring strategic vision, leadership, and innovative marketing approaches to position the brand effectively in the market. Key Responsibilities Brand Strategy & Positioning: Develop and execute a compelling brand strategy aligned with business objectives. Messaging & Identity: Oversee brand positioning, messaging, and visual identity across all digital and offline touchpoints. Market Insights & Competitive Analysis: Conduct research to identify trends, opportunities, and areas for differentiation. Multi-Channel Campaigns: Develop and execute high-impact marketing strategies to boost brand awareness and engagement. Creative & Design Leadership: Work with and guide a team of graphic designers while creating visual assets yourself. Develop marketing creatives, including website banners, icons, social media posts, emailers, and reels. Stay updated with the latest design and marketing trends. Campaign Execution & ROI: Plan, budget, and implement marketing campaigns with a focus on high ROI. Cross-Functional Collaboration: Work with sales, product, and design teams to align marketing efforts with business goals. Performance & Optimization: Track campaign performance using data-driven insights and optimize strategies accordingly. Content Strategy: Partner with the Content Lead and stakeholders to craft high-quality content that elevates the brand. Leadership & Team Development: Mentor and lead the branding and design teams, fostering a culture of creativity and excellence. Stakeholder Management: Collaborate with internal teams and senior leadership to ensure brand consistency and alignment with business objectives. Requirements: 5-7+ years of experience in a startup working in brand management, marketing, or related roles. Proven track record of successful brand building and marketing campaigns. Strong expertise in digital & offline marketing. Experience in performance marketing is an added advantage. Exceptional leadership, communication, and project management skills. Creative thinker with a strategic and data-driven mindset. Experience in managing agencies, vendors, and cross-functional teams. What will you get from Amber : Fast-paced growth (can skip intermediate levels) Flexible timings as long as work gets done Open and Inclusive Environment Amazing work culture (trust us when we are saying this!)
Job Title
Associate Director - Brand and Marketing