About the Business (Abound/Times Inc): We are a rapidly growing tech start-up by The Times of India, dedicated to empowering Indian expatriates living in the U.S. with an all-in-one super app. Abound seamlessly integrates remittance services, cashback rewards, and exclusive deals to enhance the financial lives of NRIs. Our platform offers competitive exchange rates for money transfers to India, automated cashback at over 4,000 Indian stores across the USA, and partnerships with major retailers and entertainment services. Through strategic collaborations with brands like Instacart, Qatar Airways, Macy's, and H&M, we're building an ecosystem that rewards our users' daily habits while keeping them connected to their roots. Job Overview: Join our dynamic team as a Lifecycle Marketing Manager to spearhead and innovate the campaign strategy and messaging for Abound. Your mission will be to craft and cultivate engaging campaigns that enhance user retention, optimize monetization, and unlock new channels for visibility and conversion. You will act as the brand's steward, ensuring that every touchpoint with internal teams aligns with our core identity. Role Context: The position sits within a nimble, international team fostered by Times Internet that promises high visibility and significant impact, offering a chance to make a tangible difference in our user's engagement journey. You'll work closely with various stakeholders across product, tech, and creative teams. Experience: 3-5 years in CRM marketing for mobile consumer products Key Responsibilities: Drive user retention, monetization, and engagement through targeted, innovative campaigns across our remittance and rewards offerings Strategize and position user-facing channels, with a focus on lifecycle email and push notifications Ideate and execute go-to-market strategies for new features and partnerships, leveraging data analytics, competitive insights, and marketing acumen to influence multichannel approaches Conduct rigorous A/B testing to refine ongoing campaigns and validate the effectiveness of new ones Collaborate with acquisition teams to align top-funnel creative strategies with lower-funnel communications Partner with product and data science teams to create technical frameworks for advanced, personalized, and segmented marketing campaigns Gain in-depth product knowledge and a thorough understanding of NRI user interactions and needs Oversee brand consistency and adherence to brand guidelines in all communication efforts Work closely with the creative team to develop persuasive content that resonates with the NRI audience Technical Skills Required: Proficiency in marketing automation platforms (Clevertap, Braze, Mixpanel preferred) Experience with analytics tools (Appsflyer, Amplitude, Google Analytics) Proficiency in GenAI tools such as ChatGPT, MidJourney, etc. Working knowledge of SQL for data analysis Familiarity with project management tools such as JIRA Understanding of HTML/CSS for email marketing Soft Skills Required: Outstanding communication skills, both written and verbal Strategic thinking and problem-solving abilities Strong collaboration and stakeholder management skills Cross-cultural sensitivity and awareness Adaptability and agility in a fast-paced environment Meticulous attention to detail and quality control An obsession with precision in campaign execution and analysis Flexibility to work remotely and effectively across different time zones Education and Experience: Bachelor's degree required (Marketing, Business, or related field) MBA preferred but not mandatory A solid track record with 3+ years in product marketing or a related growth-centric role, ideally within a consumer-focused startup environment Demonstrated success in driving user engagement metrics Experience working with international teams or vendors
Job Title
Lifecycle Marketing Manager