Job DescriptionAssist the Frontline Team in achieving targeted Sales & Revenue numbers across the entire range of Trade Finance products suiteAssist in developing and implementing the end-to-end customer experience process for Trade & Working Capital Customers ResponsibilitiesLiaise closely with Relationship Managers/FER and Sales teams to achieve agreed goals and also support them with tactical campaign requirementsExecute marketing campaigns to drive incremental business volume growth to meet targetsInitiate & roll-out acquisition campaigns, sales initiatives, mass media/ direct mail as approved by the Product Manager.Execute market research as necessary (e.g., competitor analysis, trends by sub-segment e.g. sectors, industry) to remain competitive in the marketPlan and implement cross-sell opportunities within the customer base by developing propensity models with help from Analytics team to increase product penetration indexCo-ordinate the implementation/execution of business initiatives.Ensure customer satisfaction through effective processes and systems are in line with the overall segment strategy. Ensure that the customer experience meets the organizational service standards.Work closely with front-end and back-end to ensure SOPs are well defined for all transaction execution and impart training to the front-linersOwnership of product/customer issues - Develop & monitor an effective process, ensure timely communication to the network on all product related updates.Internal:Liaise with Risk & Operations Units (i.e. FI, FTC, CAU/CCU, CIC) on ‘day-to-day’ operational requirements, including customer queries/complaintsInteract with the Product Manager to provide updates on portfolio performance, market feedback, and also for any other support as required.Interact with BIU for data mining and accurately targeting existing customers as well as prospective clientsInteract with IT for developing/modifications in system & MIS.Interact with DBC, Service and Operations to ensure that the right level of service is being providedInteract with Finance to ensure correct CPRs/PPRs and revenue mappingInteract with IPU for Incentive payouts issuesExternal:Constant interaction with competition to keep track of market situation/activitiesFollow-up with marketing agencies & branding to ensure timely execution of campaigns/activitiesQualificationsMBA or a graduate with adequate market experience5-6 years relevant experience in banking products - Trade & Working Product.Interpersonal skills
Job Title
Product Manager