RESPONSIBILITIES: Collection : • Analyze range architecture /PPA /market feedback for New development. • To build a collection to suit the profile of the customers and constantly prepare an updated Shoeline. • Propose new concepts in the category. • Decide the launch period of the new concepts/range as per the seasonality. • Continue to develop new & back-up collection as replacements of non-performance articles in alliance with sourcing & collection team. • Visit sourcing partners & own units for new sample developments. • Coordinate with costing team for cost settlement of new articles. • New range presentation to Sales team & distributors for feedbacks. • Pricing the articles based on concepts, distribution & margin keeping in mind minimum cushions required or reduction. • To keep track of margins on monthly & seasonal basis for each category. • All the above need to be approved by Merchandising Head and pricing to be counter approved by the Managing Director. Open to Buy: • The Budget Planning for the new season as per Company indication • Decide on the concepts/categories to be highlighted in the approaching season. • As per the control figures decided by the Company, the budget is to be allocated to the concepts. • Monthly Sales stock procurement Plan for the Key projects/Categories. • Monthly meeting with RM’s to discuss sales forecast & OTB. • Month-wise buying plan based on the sales trend & forecast given by sales team. • Constant revision in the Plan based on the sales pattern. Order Placements : • Based on Monthly OTB and FWC objective. • To place Orders to sourcing/Unit as per the SOP. • Keeping the factories running as per Factory Estimates as per the SOP. • Weekly follow ups with planning team for timely dispatches. • Coordinate with logistic team for timely deliveries at depot. Promotions: • Present a plan to promote the collections, & develop the required POP’s in alliance with marketing team. • Volume project to be highlighted – Chosen for you Trend Poster • Shoeline catalogue to be developed each season. • Concept wise catalogue to be developed • To keep all Sales personnel informed about trends, Shoe Collection and Selling features of individual articles through the Merchandise catalogue/PoPs. Sales Monitoring: • Constant review of the category in the four regions in order to supplement sales with optimum stock. • Weekly review of the category performance at Pairs/TO/margin level/FWC • Providing more substitutes for bestselling concepts to capture market. • Constantly reviewing the performance of new articles across the Depots. Stock Management : • Ensure availability of 9 weeks of stock in Depots. • Ensure constant availability of NOOS at depot level. • Eliminate the slow sellers and defective lines by interesting promotions and price reduction. • Constantly mark the discontinued lines and pass the information to the Sales team so as to ensure a faster clearance of the same. • Maintain an updated sample stock of the current lines with the updated sales record of all articles. • Continue follow-up of the articles performance, increasing procurement of NOOS, stopping those slow movers. Market Research : • Keeping track of the emerging trends and prices in the market. • Prepare seasonal trend board, story board and paper collections. • Keeping in touch with the Regional Managers, ASM’s and Distributors. • Analyzing the emerging buying habits • Visit competitors and suppliers MIS : • Contribute and assist to the ongoing development of MIS for Improvements in merchandising. Sample management : • Ensure all active lines are displayed in rack . • Ensure all samples have sample card with all details and approvals. • Ensure all samples are well maintained in terms of aesthetics and cleanliness. • Ensure all Competitors samples are available for analysis.
Job Title
Merchandise Manager