AFour is part of ACL Digital, an ALTEN Group Company, which is a digital product innovation and engineering leader. We help our clients design and build innovative products (AI, Cloud, and Mobile ready), content and commerce-driven platforms, and connected, converged digital experiences for the modern world through a design-led Digital Transformation framework. By integrating our strategic design, engineering, and industry capabilities, we help our clients decode the digital world and accelerate their growth journey. Headquartered in Silicon Valley, ACL Digital is a leader in design-led digital experience, innovation, enterprise modernization, and product engineering services converging to Technology, Media & Telecom. We are a talented workforce and part of the 50,000+ employee ALTEN Group, spread across more than 30 countries, offering a multicultural workplace and a collaborative knowledge environment. In INDIA we have operations in Bangalore, Chennai, Pune, Panjim, Hyderabad, Noida and Ahmedabad. In the USA, we have offices in California, Atlanta, Philadelphia, and Washington states. Responsibilities: • Assist in formulating strategies to build a lasting digital connection with consumers. • Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, Quora etc.) • Should be able to strategize and execute performance marketing funnel. • Drive conversion through Google AdWords, Facebook, LinkedIn Ads etc. Should have hands-on experience in quality lead generation in each platform. • Be actively involved in content writing for social media, Blogs, etc. • Prepare online newsletters and promotional emails and organize their distribution through various channels. • Provide creative ideas for content marketing and update the website • Collaborate with designers to improve user experience • Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, Web Trends, etc.) • Acquire insight into online marketing trends and keep strategies up to date. • Maintain partnerships with media agencies and vendors, if any. Qualifications • Proven experience as a Digital Marketing Executive or similar role (Minimum 2+ Years of experience) • Excellent understanding of digital marketing concepts and best practices • Expertise in LinkedIn paid advertising, Google and Bing paid search, display ads, • Experience with B2B social media marketing & email campaigns. • Skills and experience in creative content writing • Self-motivated and able to work independently as well as part of a team • Analytical mindset and critical thinking • Excellent communication and interpersonal skills Regards, Komal Narole Senior Executive-Talent Aquisition 9637547398
Job Title
Digital Marketing Specialist