About Us HighRadius, a renowned provider of cloud-based Autonomous Software for the Office of the CFO, has transformed critical financial processes for over 800+ leading companies worldwide.Trusted by prestigious organizations like 3M, Unilever, Anheuser-Busch InBev, Sanofi, Kellogg Company, Danone, Hershey's, and many others, HighRadius optimizes order-to-cash, treasury, and record-to-report processes, earning us back-to-back recognition in Gartner's Magic Quadrant and a prestigious spot in Forbes Cloud 100 List for three consecutive years. About the Role Product Marketing is the connective tissue between Product Management, Sales and Marketing. Product Marketing Leaders (PMMs) are expected to go deep and understand the product, develop a strong understanding of our audience (both software buyers and functional users) and combine this into creating a compelling narrative for the product and communicate it through our company’s go-to-market machinery. PMMs are expected to keep their eyes-and-ears to the ground and work across sales, marketing, product management, implementation and customer success teams to understand not just the features, but also the overall business advantage that our solutions create for our clients. PMMs use this insight to deliver this information to prospective clients in a way that is easy to access, simple to understand, and highly believable. Responsibilities Product Messaging: Build differentiated product messaging that highlights our unique value proposition Competitive Intelligence: Understand market segments, buyer personas and competitive landscape Product Positioning: Collaborate with Product Management team to develop core product content assets that resonate with the target audience and differentiates the offerings from the competitor Content Creation: Partner with the Content Marketing team to create compelling Thought Leadership and GTM content, including blog posts, whitepapers, videos and more GTM Strategy: Work with ABM, Online Marketing teams to develop and execute demand gen program with an objective to drive awareness and pipeline growth Analyst Reports Amplification: Support Analyst Relations team to drive analyst reports (Gartner, Forrester and more) amplification by partnering with Online Marketing, Sales and ABM teams for lead gen Sales Enablement: Build and maintain sales enablement materials like one-pagers, data sheets, competitive battle cards and more; to help them effectively sell Case Studies: Collaborate with Customer Success team to develop customer testimonials and case studies What we are looking for Minimum 5-8 years of Product Marketing experience in a B2B SaaS organizations, with demonstrated success in developing and executing go-to-market strategies that drive revenue growth Excellent communicator and storyteller - passionate about sharing knowledge and engaging with cross-functional teams and senior leadership Proactive and strategic but also implementation-focused; ready to roll up the sleeves and make an impact right away Ability to work in a fast-paced, dynamic environment with changing priorities and deadlines
Job Title
Senior Product Marketing Manager