Job Type: Full-Time, RemoteLocation: IndiaCompensation: Competitive base salary with performance-based bonusesAbout the RoleAre you a data-driven problem solver with a passion for building high-converting landing pages? We’re looking for a Landing Page CRO Specialist to join our team and take ownership of developing, testing, and optimizing landing pages that drive conversions and revenue growth for 310 Nutrition. As a Landing Page CRO Specialist, you’ll collaborate with a talented team of copywriters, designers, and paid media professionals to create pages that maximize conversion rates and average order value (AOV). This is a performance-focused role that rewards innovation, data-driven decision-making, and results.Key ResponsibilitiesLanding Page Development and Optimization • Create and optimize high-converting landing pages tailored for specific product offers and bundles. • Use data-driven insights to inform design, copy, and page structure improvements. • Focus on creating pages that balance user experience (UX) and conversion goals (CRO).A/B Testing and Experimentation • Design, execute, and analyze A/B tests to improve key metrics like: • Conversion Rate (CR). • Average Order Value (AOV). • Click-Through Rate (CTR). • Use tools like VWO and Hotjar to track user behavior and test different layouts, headlines, and CTAs.Collaboration with Cross-Functional Teams • Work closely with copywriters and designers to develop compelling and visually engaging landing pages. • Partner with paid media teams to ensure pages are optimized for traffic sources like social, search, and native ads. • Provide actionable feedback to team members to refine designs and copy for better results.Performance Analysis and Reporting • Monitor and analyze landing page performance to identify areas for improvement. • Report on metrics, trends, and insights to the team and leadership. • Regularly update performance benchmarks and set new optimization goals.Scaling Ad Spend Profitably • Ensure landing pages are optimized to scale ad campaigns while maintaining strong ROAS. • Identify and implement CRO strategies that enable profitable growth.Key Metrics for Success • Consistent improvement in conversion rates and AOV. • Successful implementation of A/B tests that generate actionable insights. • Profitable scaling of ad spend by ensuring landing pages convert traffic effectively.Requirements • Proven experience in conversion rate optimization (CRO) with a strong portfolio of high-converting landing pages. • Expertise with CRO tools like VWO, Hotjar, Google Analytics, or similar. • Ability to interpret performance data and user behavior to identify optimization opportunities. • Familiarity with direct-to-consumer (DTC) marketing and e-commerce. • Strong collaboration skills to work with cross-functional teams. • Knowledge of AI tools like ChatGPT and Jasper AI for copy and content generation is a plus. • Experience with A/B testing tools and methodologies. • Results-driven mindset with a focus on measurable KPIs like CR, AOV, and ROI. • Performance-Based Bonuses: • Bonuses tied to hitting conversion rate, AOV, and ROAS targets. • Additional rewards for driving revenue growth through optimized landing pages. • Flexible working hours with a fully remote setup.Why Join Us? • Work with a globally recognized health and wellness brand. • Be part of a performance-driven team that values innovation and data-driven decision-making. • Directly impact the growth of paid media campaigns and overall revenue. • Gain hands-on experience with cutting-edge tools and CRO techniques.Ready to Make an Impact?Apply now to join 310 Nutrition as our Landing Page CRO Specialist and take charge of creating and optimizing high-converting landing pages that scale revenue and drive results.How to Apply:Send your resume and portfolio of landing page work to: may.martin@
Job Title
310 Nutrition | Landing Page CRO Specialist