ABOUT USIndiginus is a digital-age business consulting company, with a particular expertise in delivering a productized service for the online marketing of fundraises. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix for Europe which was sold to Amazon. At Indiginus, we have worked with clients across industry verticals and around the globe, including US-based Riaz Capital, American India Foundation, Stanford University Graduate School of Business, and India-based Bharat Matrimony, Digihealth (Pharmeasy group) and Design Cafe. Our fundraise marketing service targets US clients in verticals such as real estate, crypto funds and non-profits. We recently helped SF Bay-Area based Riaz Capital raise $122 million for its housing fund, with Indignus’s marketing influencing the majority of the fundraiser, and 25% of funds raised being directly attributable to digital acquisition. We are now in the process of productizing this offering.We are a small but growing and highly capable team that is committed to delivering quality work, be on the cutting edge and to always keep learning.JOB DESCRIPTIONWe are looking for an experienced, passionate and creative Social Media Strategist to join our team. As a Social Media Strategist you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.ROLE AND RESPONSIBILITIESDevelop, implement and manage our social media strategyDefine most important social media KPIsManage and oversee social media contentMeasure the success of every social media campaignStay up to date with the latest social media best practices and technologies. Attend educational conferences when/ if necessaryUse social media marketing tools such as HootsuiteWork with copywriters and designers to ensure content is informative and appealingCollaborate with various stakeholdersMonitor SEO and user engagement and suggest content optimizationCommunicate with industry professionals and influencers via social media to create a strong networkQUALIFICATIONS8+ years of experience as a Social Media Specialist or Social Media StrategistSocial Media Strategist using social media for brand awareness and impressionsPossess experience with , Facebook, Twitter, Instagram, Google+ and other social media best practicesUnderstanding of SEO and web traffic metrics Experience with target audience and buyer persona research Good understanding of social media KPIs Knowledge and familiarity with web design and publishing
Job Title
Indiginus | Social Media Strategist