Role OverviewWe are seeking a talentedContent Writerto join our marketing team. The ideal candidate will have a flair for crafting compelling, engaging, and insightful content tailored to our audience of fashion brands, manufacturers, and industry stakeholders. As a Content Writer at WFX, you will play a key role in shaping our brand voice and driving thought leadership in the B2B fashion tech space.Key ResponsibilitiesContent Creation : Write and edit high-quality content, including blog posts, whitepapers, case studies, eBooks, newsletters, social media posts, and website copy. Develop content strategies aligned with the company's marketing and business objectives. Research and Insights : Conduct in-depth research on industry trends, challenges, and opportunities in the fashion and SaaS sectors. Translate technical information about WFX products into clear, compelling content for various audiences. SEO Optimization : Optimize content for search engines (SEO) to improve organic reach and traffic. Perform keyword research and integrate SEO best practices into content creation. Collaboration : Work closely with marketing, design, and product teams to create cohesive content campaigns. Collaborate with subject matter experts to ensure accuracy and relevance of content. Content Distribution : Repurpose content for different platforms and channels, including , email campaigns, and events. Monitor and analyze the performance of content to improve engagement and ROI.Qualifications and SkillsExperience : 3–5 years of professional experience as a Content Writer, ( preferablyin B2B, SaaS, and/or fashion-related industries) Education : Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field. Skills : Exceptional writing, editing, and proofreading skills. Familiarity with SEO tools and strategies (e.g., Google Analytics, SEMrush, Ahrefs). Ability to translate complex concepts into simple, engaging content. Strong understanding of content marketing and inbound marketing principles. Knowledge of the fashion industry or SaaS products is a MUST. Tools : Proficiency in content management systems (e.g., WordPress) and writing tools (e.g., Grammarly, Hemingway). Familiarity with design tools like Canva or Adobe Suite is a bonus.
Job Title
WFX - World Fashion Exchange | Content Writer