Role and Responsibilities1.Visual Presentation of Store:Ensure consistent and visually appealing presentation of merchandise throughout the store.Implement standardized guidelines for fixture placement based on planograms.Develop and execute a display calendar to showcase products effectively.Conduct regular training sessions for retail staff on visual merchandising (VM) and merchandise presentation techniques.Manage signage placement to enhance in-store promotions and brand visibility.Monitor and maintain high standards of visual presentation through regular inspections and adjustments.2.Responsible for Focal Points & Windows:Conceptualize and design impactful focal points within the store to attract customer attention.Ensure that focal points are aligned with the store's overall visual merchandising strategy and planograms.Create compelling storyboards and themes for store window displays to communicate product offerings and promotions effectively.3.Event Management:Plan, coordinate, and execute visual merchandising strategies tailored for special events and promotions.Collaborate with the Marketing department to align in-store communication and event themes with overall brand messaging.4.Cost Management:Monitor and manage the budget allocated for visual merchandising activities.Control costs related to VM props, elements, and installations to ensure expenditures remain within budgetary limits.Maintain and oversee the upkeep of mannequins and other display materials used in VM activities.Document all VM activities and maintain accurate records of expenses and budgets.5.Vendor Management:Source and establish relationships with reliable vendors for procuring high-quality VM elements and materials.Coordinate with external vendors for the execution of VM design projects and installations.Conduct periodic audits and evaluations of vendor performance to ensure adherence to quality and delivery standards.6.Team Collaboration:Work closely with cross-functional teams such as Marketing, Operations, and Retail Management to align VM strategies with overall business objectives.Collaborate with store managers and regional teams to implement consistent VM practices across multiple locations within the zone. 7.Continuous Improvement:Stay updated with industry trends and best practices in visual merchandising.Identify opportunities for process improvements and innovation in VM strategies to enhance customer engagement and drive sales.Provide regular reports and insights on VM performance and initiatives to senior management.Top KPI’s (Ideally Measurable) for this role areVisual Presentation of StoreResponsible for Focal Points & WindowsEvent ManagementCost Management Vendor ManagementQualifications and Education Requirements Graduate/Diploma in Fashion TechnologyGraduate in fine Arts/NIFT/ PEARL/ NID preferred Preferred competenciesPlanning & OrganizingTechnical KnowledgeCreative Communication Interpersonal SkillsMonitoring & ControllingNetworkingCommercial AwarenessBudgetingNegotiationPreferred IndustryRetail / Fashion
Job Title
Shoppers Stop | Unit VM Head