Position Summary:We are looking for a dynamic and creative Digital Marketing Specialist with expertise on social media management, content creation, blog writing, and ad campaign management. The ideal candidate is passionate about crafting engaging content, driving brand visibility, and achieving impactful results through innovative digital strategies.Key Responsibilities:Social Media Management:- Oversee all social media accounts, including content planning, creation, scheduling, and engagement.- Create visually appealing and on-brand posts, reels, and stories to grow audience engagement.- Analyze social media performance and implement strategies to improve reach and engagement.Content Creation:- Develop compelling and creative content for blogs, social media, email campaigns, and website pages.- Write engaging, SEO-optimized blog posts and articles to drive traffic and build brand authority.- Collaborate with the design team to produce eye-catching visuals and multimedia content.Ad Management:- Plan, launch, and monitor paid campaigns on Google Ads, Facebook, Instagram, and other platforms.- Optimize ad performance through A/B testing, targeting strategies, and budget management.- Track ad metrics and provide detailed reports with actionable insights.Analytics and Reporting:- Use tools like Google Analytics and social media insights to monitor campaign performance.- Provide regular performance updates and recommendations for improvement.Market Research:- Stay updated on industry trends, audience preferences, and competitor strategies.- Conduct audience research to align content and campaigns with their interests.Qualifications:- Bachelor’s degree in Marketing, Communications, or a related field.- Proven experience in managing social media platforms and content creation.- Expertise in running and optimizing paid ad campaigns (Google Ads, Meta Ads, etc.).- Strong blog writing skills with a focus on SEO best practices.- Proficiency in tools like Google Analytics, Canva, Adobe Creative Suite, and social media schedulers.- Excellent communication skills and a keen eye for detail.- Ability to manage multiple projects and meet deadlines in a fast-paced environment.Why Join Us?- Be part of a creative team that values innovation and collaboration.- Work on diverse projects that enhance your skills and creativity.- Enjoy a supportive work culture with opportunities for professional growth.If you’re passionate about social media, content creation, and driving digital success, we’d love to have you on our team! Apply now to make an impact.
Job Title
Lathief Production | Digital Marketing Specialist