Company DescriptionInfinite Labs Digital specializes in launching and revitalizing brands, crafting unique customer experiences, and promoting cultures of innovation. As a certified Google Partner with expertise in Inbound Marketing, the agency drives 54% more leads than traditional outbound methods. Infinite Labs Digital is also certified in DSP and SSP for Exchange Networks, Apple, and Geopath networks, maximizing search visibility across Google, Yahoo, Bing, and social media platforms.Job Summary:Infinite Labs Digital is seeking an experienced and results-oriented Email Marketing Specialist with expertise in Klaviyo, Mailchimp, and other email marketing platforms. The ideal candidate will excel in creating compelling campaigns, analyzing performance metrics, and driving customer engagement through effective email marketing strategies.Key Responsibilities:Campaign Development: Design, build, and optimize email marketing campaigns, including automated workflows, promotional emails, and drip sequences.Platform Expertise: Utilize Klaviyo, Mailchimp, and other email marketing platforms to create and manage campaigns effectively.Content Creation: Craft engaging, conversion-focused email content, including subject lines, body copy, and CTAs, tailored to target audiences.Audience Segmentation: Develop and implement segmentation strategies to personalize campaigns and maximize engagement.A/B Testing: Conduct testing to optimize open rates, click-through rates, and conversions.Analytics & Reporting: Track, analyze, and report on email performance metrics to identify areas of improvement and recommend strategies for growth.Compliance: Ensure all email marketing activities adhere to CAN-SPAM, GDPR, and other relevant regulations.Collaborative Projects: Work closely with designers, content writers, and marketing strategists to align email campaigns with overall marketing objectives.Subscriber Growth: Develop strategies to organically grow email subscriber lists through lead generation tactics and strategic partnerships.Trend Analysis: Stay updated on the latest email marketing trends, tools, and technologies to improve effectiveness and efficiency.Qualifications:Proven experience as an Email Marketing Specialist or similar role.Mandatory proficiency in Klaviyo and Mailchimp.Familiarity with other email marketing tools and automation platforms is a plus.Strong understanding of email design best practices and user experience.Proficient in HTML/CSS for email template customization.Strong analytical skills with experience in tracking and interpreting email metrics.Excellent written and verbal communication skills.Ability to manage multiple campaigns and projects simultaneously.Preferred Skills & Experience:Experience in eCommerce or direct-to-consumer (DTC) industries.Knowledge of graphic design tools like Adobe Photoshop or Canva.Familiarity with CRM systems and marketing automation workflows.Certifications in email marketing or related fields.Basic understanding of other digital marketing channels like SEO and PPC.Benefits:Competitive salary.Flexible work environment with opportunities for remote work.Professional growth and training opportunities.Collaborative and inclusive workplace culture.
Job Title
Infinite Labs Digital | Email Marketing Specialist