Opportunity for Creative Director with Tribal Art Retail Brand Employment |ImmediateAbout the Tribal Art Retail Brand · One-of-a-kind retail brand that showcases the rich tribal art traditions of Bastar, Chhattisgarh. · Rooted in authenticity, aim is to elevate the timeless artistry of Dhokra metalwork, intricate wood carvings, and wrought iron crafts by infusing them with contemporary design elements. · Mission is to take the vibrant legacy of Bastar to a global stage. · The Brand is seeking a forward-thinking Creative Director to shape the brand's creative vision and drive its transformation into a globally recognized name that seamlessly blends heritage and innovation.What the Brand Offers An opportunity to redefine how Bastar’s rich cultural heritage is perceived globally. A platform to blend tradition with innovation and leave a lasting creative impact. A collaborative work environment that values creativity, cultural preservation, and growth. Competitive compensation and opportunities for professional development.Role Overview · As the Creative Director, you will be the creative backbone, overseeing everything from product design and branding to packaging and storytelling. · You will collaborate closely with artisans, designers, and cross-functional teams to ensure the brand's creative identity is authentic, compelling, and resonant. · Your role will be pivotal in positioning the Brand as a symbol of cultural preservation with a modern twist, making it a leading name in the craft and lifestyle industry.Key Responsibilities 1. Product Design and Development Lead the design and curation of product collections that harmonize traditional Bastar art with contemporary aesthetics. Collaborate with artisans and designers to create exclusive, limited-edition collections that reflect the brand's identity. Drive product innovation while maintaining authenticity and cultural integrity. 2. Brand Identity and Strategy Develop and refine the brand's visual identity, storytelling, and overall creative strategy. Craft compelling narratives that connect Bastar’s artistic heritage to modern audiences, enhancing its cultural and market appeal. Ensure consistency across all brand touchpoints, including digital platforms, physical stores, and product packaging. 3. Packaging and Customer Experience Design sustainable, premium packaging that reflects the brand’s ethos while enhancing the unboxing experience. Innovate customer touchpoints to build meaningful emotional connections with the brand’s offerings. 4. Creative Campaigns and Visual Storytelling Direct all visual content creation, including product photography, lookbooks, and campaigns for print and digital channels. Collaborate with creative teams to produce high-quality marketing materials that align with the brand’s vision. 5. Leadership and Team Development Build and mentor a team of designers, content creators, and marketers, fostering a collaborative and innovative environment. Work closely with production, sales, and marketing teams to align creative efforts with business objectives. 6. Market Research and Trend Analysis Stay informed about global design trends and consumer behavior to ensure the Brand remains innovative and relevant. Explore new materials, techniques, and design opportunities to expand the product portfolio.Desired Persona · Minimum 7 years in creative leadership roles, preferably in craft, design, or lifestyle brandsKey Qualifications Bachelor’s degree in Design, Fine Arts, or related fields (Master’s preferred). At least 7 years of creative leadership experience in craft, design, or lifestyle sectors. A deep understanding of Indian handicrafts, with expertise in tribal art forms like Dhokra, wood carving, and wrought iron. Proven experience in product design, branding, packaging, and creative campaign direction. Strong leadership skills with the ability to inspire, guide, and manage creative teams. Exceptional storytelling, communication, and strategic thinking abilities. Passion for cultural preservation, sustainability, and innovation.Location · Raipur, ChattisgarhScreening Criteria · Bachelor’s degree in Design, Fine Arts · 7 years of creative leadership experience in craft, design, or lifestyle sectors A deep understanding of Indian handicrafts, with expertise in tribal art forms like Dhokra, wood carving, and wrought iron. Proven experience in product design, branding, packaging, and creative campaign direction. · Available to work from Raipur, Chattisgarh · Available to join within 30 daysInterested Profilesmeeting the screening criteria , write to frontoffice@ with the Subject –Creative Director with Tribal Art Retail Brando Confirmation of meeting the pre-requisites for the role o Cover letter sharing your vision for the Brand o C.V for Reference o Portfolio for ReferenceNote o Additional inputs to be gathered from the candidate to put together the application
Job Title
Creative Director with Tribal Art Retail Brand