About Webential: Webential is a leading digital solutions provider specializing in website design, development, and digital marketing services since 2009. We are committed to helping businesses establish a strong online presence and achieve their digital goals. Our team combines creativity, technical expertise, and a deep understanding of client needs to deliver outstanding web solutions.Job Overview: Webential is seeking a highly skilled and motivated PPC (Pay-Per-Click) Specialist to join our dynamic digital marketing team in Ahmedabad. As a PPC Executive, you will be responsible for planning, implementing, and managing effective PPC campaigns to drive traffic and conversions for our clients. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proven track record of optimizing PPC campaigns for maximum performance.Experience: (1-5 years) Work timings: 8:00 AM to 5:00 PMKey Responsibilities:- Perform and generate reports for PPC, daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and all the other different search platforms for clients with different platforms- Monitor and evaluate search performance and search results across the major search channels- Research and undergo test partnerships with new PPC vendors to expand our outreach as well as lower our cost-per-acquisition(CPA)- Assist in the monitoring and maintenance of impression share, keyword bids, quality score, account daily and monthly budget caps and also other important metrics - Proactively make strategic PPC campaign recommendations- Monitor and administer reports, web analytics dashboards, and key reporting tools, and optimize key areas of importance to match up with client goals - Manage and maintain updates for large keyword lists- Craft lead generation and landing pages form for our content to distribute through relevant paid programs- Keep pace with PPC industry and search engine trends and developments Provide creative ad copies as well as suggestions and interesting ad templates- Understand client’s website in the management of Display network placement lists on Ad Networks such as Adwords, Bing and through other advertising platforms- Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new paid search advertising initiatives- Provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals- Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.- Conduct market research on keywords, consumer trends, and competing brands. Analyzing and interpreting research and analytic data to inform the marketing strategy.Skills Required:-Proven experience of Digital Marketing Specialist - Experience in data analysis and reporting - Knowledge of SEO and digital marketing concepts - Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred - Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) - Understanding of HTML and XML is a plus - Proficient in MS Office (particularly Excel) - Excellent communication skills - Analytical thinking with strong math skills - BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plusBenefits: Competitive salary Leave Encashment Professional development opportunities Casual work environment Work life balanceIf you are passionate about digital marketing, possess a keen eye for detail, and thrive in a fast-paced environment, we invite you to apply for the PPC Specialist position at Webential. Join us in driving success for our clients through effective and strategic PPC campaigns.
Job Title
PPC Executive/ Specialist