Product Marketing ManagerJob Overview : We are seeking a passionate and data-driven App Marketer/Product Marketing Manager to develop and execute strategies that drive app downloads, user engagement, and retention. The ideal candidate will have a strong understanding of app marketing, including user acquisition campaigns, app store optimization (ASO), and in-app engagement strategies.Your contribution to the team: Establish, implement, and measure the effectiveness of mobile app paid advertising initiatives to drive the adoption and engagement of our mobile app. Responsible for managing online advertising and display campaigns, preferably third-party app advertising campaigns with mobile ad networks. Planned, executed, and managed the daily content of various channels (local and international), including social media, mobile apps videos, etc. Creating strategies for generating bold and innovative ideas for growth via paid channels. managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data, and solving problems). Responsible for tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment. Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained. Identify and manage new and existing content providers, including both individuals and financial corporates. Responsible for new customer acquisition via our mobile app.Must have experience and skills: Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc. Worked on Google Analytics, Appsflyer, Clevertap, and other popular tools for mobile attribution, acquisition, and re-engagement. Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing. Should understand the concepts of the Lifetime value of a user (LTV) and its application. Must have experience in delivering customer acquisition growth and optimization across key metrics. At least 4+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management. Data-driven mindset with excellent analytical and problem-solving skills.Other details: Office Location - Vesu, Surat, Gujarat. Work Type - In-Office, Fulltime. Working Days - 6 Days a week (Monday to Saturday) Compensation - As per the industry standards, also depending on your experience and expertiseStalk us here - Website - Instagram - Profile: Zebra Learn is an Ed-tech Platform passionate about helping lifelong learners like you unleash their full potential. Our secret ingredient? The principle of "Learn by Doing." We strive for more than dull and monotonous learning methods. We kick it up a notch with a diverse range of books that will leave you craving more! We believe in simplifying complex concepts, making them as easy to grasp as a high-five from a friend. We're on a mission to positively impact your learning journey, ensuring you become a true leader in your field. Whether you're a student yearning for academic success, a professional hungry for career growth, or just someone with a curious mind eager to expand horizons, ZebraLearn has your back. We're here to spice up your learning journey, making it as thrilling as a safari adventure! We aspire to transform learners into leaders who want to make it big in their careers.
Job Title
Product Marketing Manager