Location: Hyderabad, India Work Timings: Monday to Friday, 9 hours/day (flexible to align with India and US time zones) Experience Required: Minimum 3-5 years in a similar role. Education: Graduate Joining: ImmediateKey Responsibilities: Content Creation:Develop clear, engaging, and audience-focused content for websites, blogs, social media, e-books, whitepapers, thought leadership articles, and more. Content Strategy:Create TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) content tailored to each stage of the buyer journey. SEO Optimization:Implement SEO best practices in all content, including keyword research, on-page optimization, and meta descriptions, to improve organic traffic and search rankings. Research:Conduct in-depth research to understand industry trends, target audience preferences, and competitors to produce accurate and insightful content. Website Content:Write, edit, and maintain website content that is optimized for user experience and conversions. E-books and Whitepapers:Collaborate with stakeholders to develop detailed e-books and whitepapers that establish thought leadership and provide value to the target audience. Thought Leadership:Craft high-level, research-backed articles and insights that position the brand as an industry leader. Collaboration:Work closely with marketing, design, and product teams to align content with overall brand strategy and campaigns. Content Performance:Monitor content performance metrics and use insights to improve future content strategies. Required Skills and Qualifications: Content Writing Expertise: Strong writing, editing, and proofreading skills with exceptional attention to detail. Ability to adapt writing style and tone for different audiences and platforms. Research and Analytical Skills: Proficiency in conducting thorough research to produce well-informed content. Familiarity with tools like Google Trends, BuzzSumo, or similar to identify trending topics. SEO Knowledge: Experience in optimizing content for search engines using tools like SEMrush, Ahrefs, or Moz. Understanding of keyword research, content gap analysis, and link-building strategies. Marketing Acumen: Experience in writing TOFU, MOFU, and BOFU content tailored to the buyer’s journey. Knowledge of inbound marketing strategies and content frameworks. Experience with Long-form Content: Proven ability to create in-depth content like whitepapers, e-books, and case studies. Thought Leadership Creation: Experience writing authoritative, research-backed articles on industry trends and innovations. Technical Skills: Proficiency in using CMS platforms like WordPress for publishing content. Familiarity with content tools like Grammarly, Hemingway, and Google Docs. Communication and Collaboration: Strong interpersonal skills to collaborate effectively with cross-functional teams. Ability to take feedback constructively and incorporate it into content iterations. Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.Preferred Qualifications: Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field. 3–5 years of professional content writing experience. Portfolio showcasing a variety of content formats, including SEO-optimized content, whitepapers, and thought leadership articles. Experience with analytics tools like Google Analytics to track content performance. Familiarity with the B2B tech/SaaS or Supply Chain industry is a plus.Why Join Us?· Flexibility: Enjoy a hybrid work model. · Diverse Projects: Work on a variety of platforms and content types. · Growth Opportunities: Be part of a dynamic team with a collaborative culture.
Job Title
Senior Content Writer