Job Description - Application Growth Manager (Performance Marketing Manager - App & Web Lead) Responsibilities: Own the revenue for all sub-segments of growth, including App, Web, and Call Centre. Monitor and manage advertising budgets, ensuring optimal allocation to maximize ROI. Develop strategies for acquisition, retention, online visibility, conversion and experimentation to meet the desired goals Manage stakeholders across geographies, functions to deliver the revenue goalsDigital Acquisition and Retention: Utilize prior experience to drive new user acquisition through various digital channels such as App, Web, social media, content marketing, and partnerships utilizing organic and paid initiatives Develop and implement strategies for customer/user retention through CRM channels, including email, push notifications, and SMS.Online Presence Optimization: Optimize our presence on search engines (Google), app stores (Apple, Google Play), and other relevant platforms Implement SEO strategies, schema markup, and structured data to enhance our online visibility. Develop, implement, and optimize effective SEM campaigns across various platforms such as Google Ads, Bing Ads, and other search engines.Conversion Optimization: Analyze user journeys and implement strategies to optimize conversion rates at different stages of the funnel, from awareness to conversion. Conduct A/B testing and experiments to identify high-impact growth opportunities, iterating quickly based on data-driven insights.Performance Analysis and ROI Optimization: Monitor and deliver key KPIs, including App Installs, Impressions, CTR from Meta search engines, DAU from App and Website, and Calls on Call Centre. Optimize and achieve target ROI across all growth segments. Analyze data to carve out meaningful insightCollaboration and Partnerships: Collaborate with Product, Engineering, Analytics, and Creative teams to align growth strategies. Drive partnerships with 3rd-party affiliates to increase the top of the funnel.Team Leadership and Management: Demonstrate structured problem-solving skills and take ownership of growth initiatives. Manage and lead a high-performing team, fostering a collaborative and results-driven culture.Key Skills: Bachelor's degree in Marketing, Business, Computer Science, or a related field; advanced degrees are a plus. Minimum of 4 years of experience in a similar role, with a strong technical and analytical background. Proven track record of driving top-of-the-funnel growth for digital channels, especially within the travel or e-commerce industry. Experience in search engine optimization (SEO), app store optimization (ASO), and meta platform management. Experience in digital marketing tools such as Google Analytics, Customer Relationship Management (CRM) Software such as Mo-Engage, SEO Tools such as Ahrefs and Moz for link building, keyword research, competitor analysis, and rank tracking. Technical proficiency in web performance optimization and call center tools. Strong analytical skills and proficiency in data analysis tools and techniques. Exceptional communication and project management skills. Google Ads certification or relevant industry certifications are a plus. Familiarity with the travel and hospitality industry is a plus.Experience Range – 4 years+ Location – Gurgaon
Job Title
Application Growth Manager