Company Description Innocule is a VC funded company, specializes in the development and application of performance chemicals for the mineral processing and metal industries, helping clients enhance production and optimize operational efficiency Job Location: Bhubaneswar Why This Opportunity is Exciting? Work closely with the founders gaining valuable insights and exposure to strategic decision-making Core Role in Business Expansion: Be an integral part of the core team driving growth strategy and business expansion, offering a challenging yet rewarding experience in shaping the company’s future Incentives for Growth: Benefit from ESOPs, providing an opportunity for substantial financial growth alongside the company’s success. Key Responsibilities: Strategic Marketing Planning: Develop and implement a robust B2B marketing strategy aligned with company goals, focusing on lead generation and brand visibility in the mining and metal industries. Campaign Execution and Content Development: Plan and execute marketing campaigns, including digital marketing, events, social media, and content creation (white papers, case studies, webinars) to engage and educate target audiences. Market Insights and Lead Generation: Conduct industry research to stay ahead of trends, understand customer needs, and optimize lead-generation efforts through events, webinars, and trade shows. Collaboration and Alignment: Work closely with Sales, R&D, Strategy, and other departments to ensure marketing initiatives support business objectives and enhance customer engagement. Performance and Budget Management: Monitor campaign performance using metrics like ROI and conversion rates, providing actionable insights, while managing the marketing budget for maximum impact. Qualifications & Skills: B.Tech with min 4 years' experience in B2B marketing Experience in handling end-to-end marketing initiatives including budget management, vendor management etc. Previous experience in the Metals and Mining industry is preferable MBA in Marketing is a plus
Job Title
Innocule Materials & Additives Private Limited | Service Operation Head - Mineral Processing