Xemplar Insights Xemplar is a US-based software and solutions company specializing in customer engagement and risk management software, leveraging AI/ML, GPT, Mobile, Web, and Cloud technologies. Our clients are primarily in the insurance and financial services sectors in the US and Europe.As part of our dynamic team, you will work in a fast-paced, innovative environment with exceptionally talented individuals. You will be involved in product development and implementation for P&C insurance clients and large commercial businesses, delivering solutions that improve customer engagement, business growth, and risk management.We are looking for a Digital Marketing Executive to drive and optimize digital marketing campaigns across various channels, improve website performance, and increase online visibility. The ideal candidate will have a strong background in SEO, SEM, social media, and digital advertising, with a focus on performance optimization and growth.Key Responsibilities:•Lead the development and execution of comprehensive digital marketing campaigns across SEO/SEM, email, social media, and display advertising channels. • Track, measure, and analyze the performance of all digital marketing efforts, providing detailed reports on ROI, KPIs, and campaign effectiveness. • Utilize strong analytical skills to evaluate the customer journey and improve the end-to-end experience across multiple digital channels. • Track and analyze website analytics, PPC campaigns, and initiatives, creating reports and dashboards to assess campaign success. • Demonstrate advanced proficiency in managing paid advertising campaigns across platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and Bing Ads. • Expertise in SEO, SEM, SMM, and content marketing to drive traffic and improve search engine rankings. • Leverage tools such as Google Analytics and Tag Manager to optimize campaigns and track performance. • Build and execute successful organic and paid campaigns, ensuring a balanced strategy. • Manage projects efficiently while collaborating with clients and teams to deliver high-quality results. • Proficient in research tools and strategies to support campaign development and performance analysis. • Exceptional communication and planning skills to align marketing goals with business objectives.Required Skills & Experience: • 5-6 years of hands-on experience in digital marketing, with a focus on SEO, SEM, PPC, and social media. • Strong analytical abilities with a keen eye for detail in campaign performance metrics. • Proven experience in managing and optimizing paid advertising campaigns on platforms such as Google Ads, LinkedIn, Facebook, and Bing. • Expertise in tools like Google Analytics, Google Tag Manager, and other digital marketing platforms. • Excellent project management, client-facing, and communication skills.Educational Qualifications: MBA with a specialization in Marketing or Digital Marketing can be an added advantage but is not mandatory. Bachelor’s Degree with relevant major subjects like Marketing, Business Administration, Communications, Media and Economics.Total Experience:5+ Years Mode of Work : Work from Office Location:Hyderabad
Job Title
Digital Marketing Executive