Role: Area Operations ManagerProfile SummaryOur Area Operations Manager is responsible for developing and expanding the business in the respective area and managing the store operations across the respective area thereby increasing the customer experience.Key ResponsibilitiesDriving Sales and Customer Servicea. Driving and ensuring to meet or exceed the sales plan of the respective territory monthly/ quarterly and annuallyb. Driving and focusing on providing the customer services thereby increasing the Net Promoter Score (NPS) for the storec. Drive culture of high sales performance expectations, i.e. SALES Leadershipd. Motivates and inspires field team to drive for results.e. Review financial performance at regional level to identify improvement opportunities.f. Serve as critical strategy planning link between Corporate and the field organization.g. Translate corporate goals including financial returns, sales growth and market share, into business plans.h. Assess field capability and establish performance priorities at group level.Manpower Planning & People Developmenta. Working with the HR team and the Store Manager in ensuring staffing levels are adequate to effectively operate the storeb. Direct responsibility for professional development of Lenskart Associatesc. Assess and prioritize advanced management skill gaps including those related to design and implementation of business plans, forecasts, financial analysis, associate development and communication.d. Conduct two-way, formal and informal performance evaluations of Lenskart Associates which review professional development needs and accomplishments as well as overall achievement of management objectivese. Responsible for establishing a culture that embraces diversity and maximizes the learnings from a diverse team.f. Overall responsibility for associate developmentManaging P&L of the Assigned Storesa. Responsible for managing and maintaining territory and store budgets to ensure profitability at store as well as territory levelb. Managing the top and bottom line effectively of the assigned territory and storesc. Responsible for reducing shrinkaged. Managing the productivity of the staffe. Using cost effective methods to ensure productivity of the respective territoryManaging and Maintaining High Standards of Retail Operationsa. Regular Store Visits to: o Audit storeso Coaching the Store Managerso Motivate staff through sales discussionso Check VM, stock availabilityo Check store hygiene, groomingo Assess discipline levels in store – opening times, staff attendance, process adherence etc.b. Analyze data before Store Visitso Monitoring Sales through data.o Assessing the productivity and achievements of the storeso Store Staffing levels.o Product flow, supply, demand and shrinkage.o NPS and MC scoreso Reviewing measures to achieve performance targetsa. Bridge communication between Management and floor o Recommending changes to ZM/BH basis visits.o Ensure Timely reporting of Data when needed.o Implementing and enforcing company regulationso Implement process changeo Attending conferences, events and meetings at regional as well as corporate level to enhance knowledge and skill setsInventory Managementa. Ensures availability of required merchandise and services at each of the assigned storesb. Ensuring that inventory levels are well balanced and making key decisions about inventory control at each of the assigned storesc. Ensuring physical verification of inventory on regular intervals is being conducted at each of the assigned storesd. Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processede. Ensuring necessary quality checks for the new products is being conducted in a timely mannerf. Responsible for reducing shrinkage at store levelg. Working very closely with various departments in the organization till the product reaches the customer and ensuring the best customer experience to the Lenskart CustomerKey Personal and Professional Attributes:Collaborative Skills: The role requires the incumbent to work closely and coordinate with the Internal and external teams to create success. S/he should be able to seamlessly navigate these relationship dynamics in a high growth, young, agile business environment.Functional understanding: The role is critical for the business performance and would require the incumbent to create a competitive business advantage. It would be critical to analyze the effectiveness of the processes on a day to day basis and course correct.Data driven/ Analytical: The role is required to drive specific process efficiency metrics and would be accountable to drive data-driven decision making.Results oriented: The role is required to work on deliver on daily numbers, short-term goals and long-term milestones set by business and efficacy. Meeting these milestones would be critical to create success.Extroverted PersonalityPleasant & Friendly who can be easily approachedPragmatic Leaders who are self -motivated and resilientPassionateEnergeticPositive AttitudeAbility to handle stressful situationsProblem Solving & Decision MakingAssertiveSales Driven & Number Oriented Team player Candidate Profile:Full Time Post Graduate with 7-9 years of relevant experience into retail industryPost-Graduation is a mustVery strong communication skills- both written and verbal and must be a good oratorShould have hands on experience working on Microsoft Office- Including Excel, PPT & Worde) Strong inter-personal skills (friendly, caring & patient)f) Sales orientedg) Strong Management/leadership skills.h) Strong organizational skills.i) Strong team builder
Job Title
Lenskart.com | Area Operations Manager