We are currently hiring for "VP Marketing" with a leading SAAS startup in India. The role can be based in any City in india. Job Description:-Develop and execute a comprehensive demand generation strategy that aligns with business goals and drives qualified lead growth. Lead a high-performing marketing team and provide strategic guidance to achieve ambitious growth targets.● Customer and Prospect Database Segmentation:Define and refine the ideal customer profile (ICP) by collaborating with sales teams and analyzing historical data.Implement advanced segmentation strategies to categorize customers and prospects into A, B, C, and D tiers based on revenue propensity and likelihood of winning.Prior experience generating “Active” Buyers Sales Qualified Leads from Intent data or other sources vs. “Passive” buyers flowing into the marketing funnel.● Account-Based Marketing (ABM):Create and execute ABM campaigns targeting high-value accounts to maximize conversion rates and revenue.Collaborate with sales teams to align ABM efforts with their account-based selling strategies.● A/B Testing and Optimization:Drive A/B testing initiatives across marketing channels to optimize messaging, creatives, and conversion rates.Continuously analyze results and iterate on marketing strategies for better performance.● Omni-Channel Marketing:Develop and execute multi-channel marketing campaigns across digital, social, email, content, and offline channels to reach target audiences effectively.● Integrated Marketing Campaigns:Build and lead integrated marketing campaigns that span the entire customer journey, from awareness to conversion, with a focus on delivering high-quality leads.● Reporting and Analysis:Establish KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives.Provide regular reports and insights to senior leadership on marketing performance and ROI.Key Requirements:-● Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).● Proven experience of 10+ years in demand generation, database segmentation, and B2B marketing.● Strong background in setting up advanced customer and prospect databases.● Expertise in defining ideal customer profiles and implementing predictive models.● Demonstrated success in running ABM campaigns and A/B testing.● Track record of achieving substantial growth in sales qualified leads.● Excellent leadership and team management skills.
Job Title
Talentiser | VP Marketing - SAAS