Job Summary:We are looking for an experienced B2B Demand Generation Specialist to help generate leads for our platform and services.Key Responsibilities:Be responsible for creating demand for our platform and services.Research our ideal customer profile (ICP), understand their needs, and find the best ways to reach them.Plan and run inbound and outbound campaigns across different channels.Research keywords and competitors and create content for campaigns.Work with content creators to develop the materials needed for campaigns.Manage outbound campaigns by setting up messaging, target lists, and cold calling prospects.Manage inbound campaigns by creating messaging, setting up conversion tracking, and retargeting.Measure and improve the performance of campaigns to reduce cost-per-lead (CPL).Set up landing pages and run A/B tests to improve conversions.Provide information to the web and product teams to improve our offerings.Report important metrics like CPL, conversion rates, and bookings every week.Required Skills:5 years of experience in B2B lead generation and outbound sales, especially in the HRTech or IT staffing industries, targeting US and UK markets.Expert in using lead research tools like Clay, Sales Navigator, and others.Hands-on experience with cold emailing tools like Apollo.io and SmartLeads.Experience with setting up campaigns on Ads, Google Ads, Facebook Ads, etc.Proficient in analytics tools like Google Analytics, MS Clarity, and Amplitude.Experience using CRMs like PipeDrive to manage leads and sales pipelines.Strong communication and interpersonal skills to engage and convert decision-makers.
Job Title
Notchup | Demand Generation Specialist