Own the end-to-end GTM – GT Channels planning and execution for all Vguard categories Driving right Channel partner strategy / Best in class Cost to Serve / Partner management Create Channel strategy for categories and executing the same to deliver organization priorities in terms of Numeric distribution / Weighted distribution / new Geography expansion Optimize the right number of dealers / distributors basis category needs / whitespaces / demographic needs | Deploying plans to increase Secondary distribution Designing and executing Distribution policies/SOPs for positive ROIs for channel partners | Using levers like Category addition / Optimize service area Designing Urban & Rural Expansion thinking for categories / geographies Designing GTM strategies for NPD excellence via right Market targeting/ Channel identification Design frameworks/Strategies to improve Channel partner business health/ performance / lower attrition / expanding leads for categories & converting them Lead to a better Cost to Serve in terms of Profitability / Reach / Service / experience Design & drive Channel partner Engagement (tactical & long term ) basis performance / Loyalty Drive Governance / Reviews / Alignments with various stakeholders and drive execution Work closely with Product Heads / Regions / Commercial to land these priorities Lead GTM Programs for multiple categories for achieving short term / long term business goals for Vguard categories End to end designing & execution of GTM planning ( Channel planning / Manpower / Selling story, Category benchmarking ) | Designing Strategic and tactical Business delivery GTM plans Deliver business objectives for categories in terms of expansion / extraction Work closely with Product Heads / Regions / Category Strategy teams to achieve category priorities Identifying pockets of growth for categories and designing levers for growth Activating and deploying all pillars of growth | End to end coordination and business ownership Design / Envisage and deploy plans for future fit GTM strategies / GTM Architecture Understanding GTM landscape / future fit models like D2C / ONDC / eB2B / Channel Finance Design / Pilot / Deploy new channel architecture / future fit channel strategies to expand Vguard business in various categories like Direct to Trade / Direct to Consumer | Identify POCs for the same Engage with external vendors / startups / benchmark different industries to drive the same Design & drive Channel Tech initiatives for Lead Generations / Onboarding / Customer management etc Design /deploy and onboard stakeholders like Channel partners etc on relevant applications to drive future business opportunities / provide day to day solutions on platforms via Platforms like Salesforce Work closely with Digital transformation team to regularly improvise these solutions and add new capabilities Work closely with IT / External consultants / Digital Transformation team to drive this agenda Lead a team of young and dynamic professionals to achieve results Drive the team / make them accountable to achieve organization objectives Regularly engage and motive the team | Build new skillsets ( Tech and softskills) of the team QUALIFICATION & Experience MBA from reputed institute 10+ years of experience leading a team Industry preference – FMCG , FMED, FMCD Workex in GT with some exposure to eB2b/D2C/eCom Person must have done 4-6 years of Sales + other HO roles in GTM/ Sales development / Center of Excellence SKILLS Technical Skills MS office with Strong presentation and computing skill Data analytics Salesforce / DMS / SFA / Lead generation tools exposure will be good Business Skills: Strong understanding of GT Distribution business Strong understanding of overall Consumer Goods business operations Strong understanding of Channel partner working / Experience in expanding distribution / Designing Channel Architecture & Channel Strategy
Job Title
V-Guard | Head Channels- GT & Emerging Offline Channels