IN EmploymentAlert | Marketing Manager
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Job Title


Marketing Manager


Company : Maxwell GeoSystems


Location : Kochi, Kerala


Created : 2025-01-06


Job Type : Full Time


Job Description

Our Company: Established in 2004 Maxwell GeoSystems is an innovative SaaS company. As a market leader in data management, our software is globally revolutionizing the construction industry. Please visit our website for more information.Location: Our office is based in Kochi, Kerala.Responsibilities: • Develop and implement an overarching marketing plan for 3 years that aligns with the strategy and goals of the business unit; • Plan the budget for executing the strategy and ensure proper utilisation; • Research our product in detail and understand the pain points of our clients; • Monitor and analyse the performance of marketing campaigns, leveraging data insights to optimise strategies and maximise ROI; • Stay abreast of industry trends, competitor activities, and market shifts to proactively adjust marketing tactics as needed; • Work closely with the product development, social media, and copywriting, content writing team members to establish clear product positioning and messaging guidelines; • Build/ Improve Maxwell GeoSystem’s brand awareness, engagement and demand generation by leveraging marketing channels and agencies effectively; • Continually optimise and improve the website, from its overall performance to its individual pages and elements. Monitor metrics, identify flaws, and take action as required. • Establish and maintain an online digital archive of user manuals, system tutorials and training courses. Incorporate in Client user portal & website/social media in the public domain; • Coordinate the preparation, consistency of Client Tender proposals with key company stakeholders. Develop a Tender archive database for ready access with module sections for new proposals; • Manage a team of web developers, designers, SEO specialist, Content writers and video editors.Requirements: • Minimum of 8 - 10 years working experience in marketing field. B2B and SaaS marketing experience will be considered an advantage • Well organised, good team player, problem-solving approach • Storyteller with experience translating insights, product information and data into client-facing marketing presentations that demonstrate client value. • Experience in organising industry events, roundtable discussions, and other client engagement activities. • Experience of digital marketing techniques, SEO practices, and social media marketing. • Proven experience in B2B marketing, with a focus on product/employer branding and demand generation strategies. • Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials. • Demonstrable impacts on previous projects, with Global market experience. • An experienced marketing leader and self-starter who has demonstrated success dealing with ambiguity, partnering with cross-functional teams, and problem-solving leadership with limited oversight. • People management skills, with experience of having led a team.Qualifications: Bachelor’s degree in Marketing/Advertising, Communications, or BusinessBenefits: • Competitive salary • Healthcare Insurance • Discretionary Annual Bonus • Career progression plans to help you grow within the companyHow to apply: Interested applicants should submit their CV to recruitmentindia@ We are an equal opportunity employer. Applicants who do not hear from us within 4 weeks may consider their application unsuccessful. Personal data collected will be used for recruitment related purposes only.