Key Responsibilities Growth Strategy: Develop and implement data-driven growth strategies to acquire new users and retain existing ones, focusing on improving user engagement and conversion rates. User Acquisition: Lead end-to-end paid and organic marketing campaigns, including influencer marketing, paid media, content marketing, and partnerships. Collaborate with business development to identify and engage potential partners and affiliates. Retention & Engagement: Design and execute retention initiatives to enhance customer lifetime value (CLV), using personalized messaging, loyalty programs, and product promotions. Data Analysis: Leverage analytics tools to analyze KPIs, including customer acquisition cost (CAC), lifetime value (LTV), churn, and engagement metrics, to make informed decisions and optimize growth strategies. Product Growth: Collaborate with the product team to shape features that improve user experience, maximize growth potential, and ensure seamless on boarding and engagement. User Insights: Conduct A/B testing, surveys, and interviews to gain insights into user preferences, pain points, and motivations, translating these into actionable plans for product and marketing. Performance Tracking: Monitor and report on growth performance metrics, campaign outcomes, and ROI for all initiatives, adapting strategies based on data to drive continual improvement. Crypto-Specific Acquisition Channels: Proficiency in leveraging crypto-focused marketing channels, such as CoinMarketCap, CoinGecko, and crypto forums. Event Marketing: Organizing and participating in crypto conferences, hackathons, and webinars to strengthen brand presence in the crypto ecosystem. Market & Competitive Analysis: Stay updated with market trends, competitor strategies, and emerging technologies in crypto, identifying opportunities for differentiation and growth. Qualifications Bachelor’s degree in Marketing, Business, Economics, or a related field (MBA is a plus). 3+ years of experience in growth marketing, digital marketing, or a similar role within the crypto, fintech, or technology sector. Strong knowledge of crypto and blockchain ecosystems. Proficiency in digital marketing channels and tools such as Google Analytics, CRM systems, A/B testing, and other data analysis tools. Ability to analyze and interpret data, with a strong focus on metrics and ROI. Excellent communication and project management skills, with a knack for cross-functional collaboration. Preferred Skills Crypto Market Knowledge: Strong grasp of blockchain fundamentals, cryptocurrency trends, and key industry players. Product Expertise: In-depth understanding of the platform's offerings, such as trading pairs, staking, DeFi products, and security features. Regulatory Awareness: Knowledge of relevant regulations and compliance requirements across different jurisdictions, especially as regulations evolve in the crypto space. Real-Time Adaptability: Capability to quickly pivot campaigns based on market trends or trading volume surges. Community Management: Skills in managing and engaging crypto communities on platforms like Twitter, Telegram, Reddit, and Discord. Influencer and Ambassador Programs: Expertise in identifying and working with crypto influencers, ambassadors, and KOLs (Key Opinion Leaders) to build credibility and drive user engagement. Educational Content Creation: Ability to simplify complex crypto concepts and produce educational resources that build trust and increase user knowledge. Content Marketing: Skills in developing content strategies that include blog posts, market insights, tutorials, and explainer videos tailored to different user segments. Referral Programs and Incentives: Expertise in designing referral programs and other incentives to attract and retain users. Growth Hacking: Ability to leverage innovative tactics and limited budgets effectively, such as airdrops, referral campaigns, and loyalty programs to drive rapid user acquisition. Budget Optimization: Proficiency in managing marketing budgets effectively within the crypto sector, prioritizing high-impact, low-cost initiatives. Innovation in Campaigns: Creativity to stand out in a competitive space, using unique campaigns that differentiate the platform.Salary in between - 8 LPA to 10 LPA
Job Title
Chief Marketing Officer