Sony Pictures Networks India is seeking an experienced Assistant Manager - Strategy, Planning & Research, Ad Sales .The incumbent is expected to analyze, evaluate, and implement strategies to improve sales through research, client strategies, and guiding the Sales team.LOCATION- MumbaiPOSITION CONTEXT Critical for collaboration with Sales and Content teams to achieve higher network revenues.POSITION SPECIFICATION Education:Postgraduate diploma in management Experience:5-7 years in sales research and strategy or media planningTECHNICAL COMPETENCIES Understanding of sales processes and research methodologies Knowledge of analysis tools Market intelligence Knowledge of BARC, BI2016, and C-Trac softwareKEY RESPONSIBILITIES Annual and Medium-term Planning: Design budget plans by time bands and months Analyze CPRP and ER to achieve desired revenue targets Track and analyze actuals vs targets Generate weekly, monthly, and quarterly reports based on BARC data and sales reviews Analysis and Strategic Inputs: Liaise with agencies to understand channel evaluation criteria Understand competition in terms of pricing and client strategies Provide insights to the sales team through various reports and analyses Assist business development team in evaluating new channels/properties Identify revenue gaps and provide insights to bridge them Sales Force Effectiveness: Coach sales teams on daily activities and answer their queries Develop tools like deal automation software to enhance sales team effectiveness Provide inputs and support for sales reviewsWhy join us?Sony Pictures Networksis home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work. - Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years - Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India - ET Human Capital Awards 2021- Winner across multiple categories - Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!
Job Title
Assistant Manager - Strategy, Planning & Research, Ad Sales