Paid Social Manager Noida Sec 64 Work From Office 5 days workingAbout the role:We are seeking a talentedPaid Social Managerto join our growing marketing team. In this role, you will be responsible for strategizing, executing, and optimizing social media advertising campaigns across various platforms to drive customer acquisition, brand awareness, and engagement.Experience:8-15 years of experience in paid social media advertising, with a proven track record of success in managing paid social campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and others. Strong experience with ad management platforms (Facebook Ads Manager, LinkedIn Campaign Manager, etc.) and social media analytics tools. Experience with audience targeting, retargeting, and optimization to drive conversions. Experience with handling international clients.Skills & Knowledge:In-depth understanding of paid social media advertising strategies and best practices. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Excellent copywriting and creative skills for crafting engaging ads that resonate with diverse audiences. Solid understanding of social media platform algorithms, metrics, and KPIs. Strong project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously. Familiarity with CRM tools, marketing automation, and other digital marketing technologies is a plus.Key Responsibilities:1.Paid Social Strategy & Campaign Execution: Develop and implement paid social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, etc. Align social media advertising efforts with overall business and marketing goals, focusing on driving results and meeting KPIs. Create compelling ad campaigns that resonate with target audiences and align with the brand voice and objectives.2.Campaign Management & Optimization: Oversee the execution of paid social campaigns, including budget management, audience targeting, ad creation, and performance tracking. Continuously optimize campaigns to maximize performance, including A/B testing, adjusting bids, and refining targeting strategies. Ensure ad creatives and copy are optimized to improve CTR, engagement, and conversion rates.3.Performance Monitoring & Reporting: Use analytics tools (e.g., Facebook Ads Manager, Google Analytics) to monitor, analyse, and report on campaign performance. Provide actionable insights and data-driven recommendations to improve campaign effectiveness and ROI. Prepare regular reports on key metrics such as CPC, CPM, ROAS, CPA, and CTR, sharing results with the wider marketing team and senior management.4.Audience & Targeting Strategy: Identify, build, and refine target audiences based on campaign goals and customer insights. Leverage audience segmentation and retargeting strategies to maximize campaign efficiency and drive conversions. Analyse customer behavior and trends to enhance future campaign strategies.5.Budget Management & Forecasting: Effectively manage and allocate budgets across different platforms to ensure cost efficiency and performance targets are met. Monitor and optimize spend in real-time to avoid overspend and maximize return on investment. Forecast budget requirements based on previous performance, trends, and growth expectations.6.Cross-functional Collaboration: Work closely with creative, content, and design teams to develop engaging ad creatives that drive results. Collaborate with other marketing teams (e.g., CRM, and content writers) to align social media advertising efforts with broader campaigns and initiatives. Partner with the analytics and product teams to refine targeting strategies and optimize the customer journey.novation & Platform Expertise: Stay up to date with the latest trends and best practices in social media advertising, including platform updates, new ad formats, and features. Experiment with new tools, platforms, and tactics to keep the brand ahead of the competition and enhance campaign performance. Be proactive in testing new ad creatives, audience segments, and bidding strategies to drive campaign innovation.Qualifications: Bachelor’s degree in a related field.
Job Title
Online Campaign Manager