Qualifications: Education : Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). Advanced certifications or a Master's degree is a plus. Experience : 3+ years of experience in marketing or program management, with a proven track record of managing large-scale, cross-functional marketing programs. Experience in digital marketing and integrated campaign management is highly preferred. Skills : Strong program management skills with experience in managing multiple marketing initiatives simultaneously. Excellent leadership abilities and the ability to manage, motivate, and inspire cross-functional teams. Exceptional communication skills, both written and verbal, with experience presenting to senior leadership and stakeholders. Expertise in managing budgets, resources, and timelines effectively. Experience with project management tools (e.g., Asana, , Jira, Smartsheet). In-depth knowledge of marketing strategies, channels, and performance metrics. Strong analytical skills with the ability to assess data and make data-driven decisions. Strong problem-solving skills, able to navigate ambiguity and complexity. Understanding of digital analytics tools (e.g., Google Analytics, Tableau, Power BI) for tracking and reporting program performance. Experience in B2B marketing Certifications(optional but preferred): Project Management Professional (PMP) or Agile/Scrum certifications are a plus. Six Sigma or Lean certifications are a bonus.Qualifications: Lead multiple marketing programs, ensuring alignment with business goals and timely execution. Define objectives, scope, and deliverables for each program. Develop comprehensive program plans, set timelines, milestones, and performance metrics. Ensure all teams are aligned and resources are properly allocated. Coordinate with various departments (marketing, creative, product, sales, etc.) to execute marketing initiatives seamlessly. Act as the central point of communication for all stakeholders. Oversee program budgets, allocate resources, and track expenditures to ensure initiatives stay within financial parameters. Manage both internal and external resources. Identify risks early, develop mitigation plans, and resolve issues swiftly to keep programs on track. Monitor day-to-day activities to ensure programs meet quality standards and deadlines. Adjust plans as necessary to overcome challenges. Provide regular updates to senior leadership and key stakeholders, ensuring transparency on program status, milestones, and performance. Set KPIs and track program results. Use data-driven insights to adjust strategies and improve outcomes. Lead and mentor program team members, ensuring alignment with goals and fostering a collaborative, high-performance environment. Conduct post-program reviews, assess success, and implement improvements for future programs.
Job Title
Marketing Program Manager