IN EmploymentAlert | Senior Associate - Content Marketing
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Job Title


Senior Associate - Content Marketing


Company : GoMarble


Location : Bengaluru, Karnataka


Created : 2025-01-06


Job Type : Full Time


Job Description

Job description:Location: Bangalore Type: Full-timeAbout GoMarble: At GoMarble, we empower direct-to-consumer (D2C) brands with AI-driven marketing solutions that drive growth and efficiency. We’re seeking a talented Content Marketer to create compelling content across social media, website, and long-form assets like whitepapers and lead magnets. If you’re passionate about storytelling and crafting content that educates, engages, and converts, we’d love to have you on our team!Key Responsibilities:Social Media Content: Write and schedule engaging LinkedIn and Twitter posts showcasing thought leadership, product updates, and industry insights. Monitor and participate in conversations to grow and engage our online communityWebsite & Landing Page Copy: Develop clear, persuasive, and SEO-optimized website copy that communicates our value proposition and drives lead generation. Collaborate with the design team to align visuals with messaging.Long-Form Content: Create high-value whitepapers, eBooks, and lead magnets that educate and attract prospective customers. Ensure content aligns with customer pain points and highlights the benefits of GoMarble’s solutions.Email Campaigns & Newsletters: Write attention-grabbing email copy for newsletters, lead nurturing sequences and customer updates. Optimize subject lines and CTAs for maximum engagement.Content Strategy & Calendar: Plan and maintain a content calendar to ensure consistent messaging across platforms and campaigns.Market Research: Stay updated on industry trends, competitor content, and audience preferences to create timely and relevant materials.Performance Analytics: Track and analyze the performance of content initiatives to refine strategies and improve outcomes.What We’re Looking For: Experience: 2-4 years in content marketing, preferably in SaaS, AI, or E-commerce/D2C industries. Writing Skills: Proven ability to create concise, engaging, and customer-focused content for various formats and platforms. Long-Form Expertise: Experience producing whitepapers, eBooks, or other lead-generation assets. Social Media Knowledge: Familiarity with best practices for LinkedIn and Twitter content. SEO & Analytics: Basic knowledge of SEO principles and the ability to track content performance metrics. Collaboration: Ability to work effectively with cross-functional teams, including design and marketing. Detail-oriented: Strong editing and proofreading skills to ensure high-quality output.