Performance Marketing Specialist or Ad ManagerExperience Required:4-5 years in performance marketing, with 2-3 years of experience running website ads using tools like AdButler, AdGlare, OpenX, Publift, and TripleLift. Deep knowledge of SSP, DSP, and ad exchanges is required.Key Responsibilities: Plan, execute, and manage website ad campaigns using platforms like AdButler, AdGlare, OpenX, Publift, and TripleLift. Leverage deep knowledge of SSPs, DSPs, and ad exchanges to maximize ad performance and revenue. Optimize ad placements, delivery strategies, and targeting to achieve performance goals and revenue growth. Manage programmatic advertising campaigns with advanced audience segmentation and retargeting strategies. Collaborate with internal teams to ensure ad inventory aligns with campaign goals and objectives. Troubleshoot and resolve technical issues related to ad delivery, SSP/DSP integrations, and tracking. Conduct A/B testing on creative elements, placements, and targeting to enhance ad performance. Monitor campaign metrics such as CTR, conversion rates, and ROAS, ensuring they meet or exceed KPIs. Stay updated on industry trends, ad technologies, and best practices in programmatic advertising and ad exchanges. Create detailed performance reports with actionable insights for stakeholders.Required Skills and Qualifications: 4-5 years of experience in performance marketing, with 2-3 years managing website ads through tools like AdButler, AdGlare, OpenX, Publift, and TripleLift. Deep understanding of SSP (Supply-Side Platforms), DSP (Demand-Side Platforms), and ad exchanges, including their workflows and optimization techniques. Proficiency in programmatic advertising, header bidding, and real-time bidding (RTB). Strong analytical skills and the ability to interpret complex data sets to drive decision-making. Experience with performance tracking and ad revenue optimization tools. Familiarity with troubleshooting ad tags, delivery, and technical integrations. Excellent communication and collaboration skills, with a detail-oriented and results-driven approach. Bachelor’s degree in Marketing, Advertising, or a related field preferred.Nice-to-Have: Certifications in programmatic advertising platforms or tools (e.g., Google Ad Manager, The Trade Desk, DV360). Experience with HTML, CSS, and JavaScript for troubleshooting ad-related issues. Knowledge of emerging trends in contextual and native advertising.
Job Title
Performance Marketing Specialist