Company Profile (About iD Fresh Food) iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK.Company size-2500+ Website-Founder-PC Musthafa[IIM Bangalore, NIT Alumnus, is hailed as the ‘Breakfast King’ of India for offering a wide array of fresh, home-made & ready to cook food items] No. of Manufacturing Plants-5 Headquarters-Bengaluru, Karnataka (Whitefield)Funded byPremji Invest- Azim Premji’s Investment armandNewQuest,iD Fresh manufactures 55,000 kg of idly/dosa batter every day and delivers it to over 30,000 retail outlets. The company’s product range has grown to include a wide range of fresh ready-to-cook foods including ‘Squeeze and Fry’ Vada Batter, South Indian Filter Coffee decoction, Ragi Idly/Dosa batter, Natural Paneer and Malabar Parota among others. The company has also launched an organic product line and will soon be converting its entire operations to organic.About the Operational Model As our product is different from others, so is our business model. All our fresh products are made for the day they are shipped to retail stores. We have zero finished goods inventory, and hence no intermediary stockists or transitory warehouses. This is possible only with the help of an inhouse fleet of vehicles and distribution personnel. Currently a fleet of 500 dedicated vehicles and crew touch 25,000 retailers daily and replenish 100,000+ Kgs units of the freshest produce.Key Responsibilities Prepare the Modern Trade sales strategy & growth plans in line with business strategy Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Share parameters. Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy. Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans. Category management and Promotion planning. Driving operational efficiency for modern trade channel. Monitoring performance and taking corrective actions Responsible for achieving planned sales by channel and customer. Achieving consistent growth by managing various internal and external stakeholders Work within allocated promotional cost and ensure effective spending in driving sales and brand building. Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts Provide trade information, competitor's activities and market intelligent to company Manage Accounts receivables. Work closely with Key Account Managers in achieving company's objective and vision.Key Requirements Skillsets - Market intelligence, strong stakeholders/customer management skills, Leadership skills, Networking Looking for 14-18 years of work experience preferably from the same industry (FMCG/Food) Education qualification – MBA Sales/Marketing and/or equivalent Experience into Modern Trade is preferredInterested? If this role sounds like you, then apply with us! You have plenty of room for growth at iD
Job Title
Head - Modern Trade