Performance Marketing Manager The performance marketing manager is tasked with creating, executing and enhancing marketing campaigns across digital platforms. The role demands a strategic thinker with strong analytical capabilities, who can drive growth through data informed decisions and innovative marketing tactics.Key Responsibilities:1. Strategy Development: - Develop and execute a comprehensive growth marketing strategy aligned with the company's overall business goals. - Identify key growth opportunities for 0 to 1 including paid acquisition, installs, traffic and organic. Plan and execute across digital channels, including paid search, social media, content marketing, SEO, email marketing, and more.2. Performance Marketing: - Lead and optimize performance marketing campaigns to drive user acquisition and maximize ROI. - Utilize data-driven insights to manage and scale PPC, display advertising, and other paid media efforts. - Continuously test and iterate on ad creatives, landing pages, and campaign strategies to improve conversion rates.3. Organic & SEO Marketing: - Oversee the development and implementation of SEO strategies to increase organic search traffic and rankings. - Collaborate with content, design, and product teams to create SEO-optimized content that resonates with our target audience. - Monitor and analyze SEO performance metrics, adjusting as needed to achieve growth targets.4. Digital Marketing Leadership: - Work with a team of marketing professionals, providing guidance, mentorship, and development opportunities. - Collaborate with cross-functional teams, including category, sales, customer success, marketing to ensure alignment and support for marketing initiatives. - Stay abreast of the latest trends, tools, and best practices in digital marketing, ensuring our strategies remain cutting-edge.5. Data & Analytics: - Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives. - Leverage analytics platforms and tools to measure campaign performance, user behavior, and overall marketing ROI. - Provide regular reports and insights to the executive team, making data-driven recommendations for continuous improvement.6. Brand & Communication: - Work with Marketing to refine brand messaging and positioning that resonates with our target audience and differentiates us from competitors. Eventually recruit and build out own team. - Oversee the creation and execution of integrated marketing campaigns that build brand awareness and drive engagement. - Ensure consistent and cohesive brand communication across all marketing channels.Qualifications: - Degree in Marketing, Business, or a related field; MBA preferred. - 5-10 years of experience in growth marketing, with a strong focus on performance marketing, organic/SEO marketing, and digital marketing. - Proven success in scaling user acquisition and driving revenue growth in a high-growth company, preferably in e-Commerce, Retail, Pharma, Beauty & Personal Care. - Strong analytical skills with a data-driven approach to decision-making. - Excellent leadership, communication, and team management skills. - Ability to thrive in a fast-paced, dynamic environment with a passion for education and innovation.
Job Title
Performance Marketing Manager