Company Description Colleges18 is an online platform based in Delhi, India, that offers an extensive search engine and database containing information on colleges in India. With over 100 colleges as clients, Colleges18 provides recent news regarding admissions tests, infrastructure building, and skillsets needed by professionals in today's workforce. The platform aims to be the go-to source for college students and education industry players seeking information about higher education in India.Role Description This is a full-time on-site role for an Online Campaign Manager at Colleges18 in Delhi, India. The Online Campaign Manager will be responsible for managing online campaigns, coordinating online marketing strategies, analyzing web analytics, driving sales through digital marketing efforts, and ensuring effective campaign management.Job Description and ResponsibilitiesRole Requirements Ads and PPC Campaign Management and Online Marketing skills Create and manage PPC Campaigns across various platforms like Google, Bing, Meta, Snapchat, emailers, sms, whatsapp Optimize campaign budgets, bidding strategies and bid to achieve campaign's ROI, ROAS. Monitor campaign performance, analyze data and provide actionable insights and recommendations for continuous improvement. Web Analytics expertise Digital Marketing experience Experience in creating and implementing online campaigns across various platforms Ability to analyze campaign performance metrics Excellent communication and interpersonal skills Strong organizational and multitasking abilitiesSkills Required Should have Excellent Knowledge of Lead generation on Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, emailers, sms, whatsapp campaigns with more than 1 year of experience. Excellent communication skills, both verbal and written. Must be able to work effectively with minimal supervision. Strong analytical and problem-solving skills. Strong multitasking and time management skills. Proficiency in Microsoft Excel/Google Sheets. Ability to grasp new concepts quickly. Pressure Handling Skills. Good experience in Google Studio and Ms OfficePreferred Profile Candidates with prior experience of PPC in education portals likeCollegeDunia, CollegeDekho, GetMyUni , etc will be preferred.
Job Title
Pay Per Click Campaign Manager