Project Details – Analyzing the data of last 3 - 5 years on the advertising effectiveness for a MNC FMCG major to come up with workshop which would help client raise the bar of advertising in future. Job Description –Work Closely with Account Manager on the project to ensure the timely delivery Collate the data of advertising effectiveness studies for the categories of interest in last 3 – years Correlate advertising pre-testing results with in-market effectiveness Comparing the effectiveness of the advertising to come up with learnings which would help client develop effective advertising in future Help the Account Manager/ CS executives on other related research projectsSkills and expertise required – Sound research, marketing and advertising fundamentals Strong excel skills (advanced excel) and should be able to develop good quality power point reports Willingness to learn Strong work ethics a must Duration of the project – 2 months (if required, can be extended to 3 months)
Job Title
Market Research Intern