About Nua:Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India. Starting with our innovative, chemical-free and India’s only fully customisable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 10 lakh women, we are already India’s largest and most engaged digital-first FemTech brand. Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology. Nua has raised over $12 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.Key Responsibilities:1. Go-To-Market Strategy: Develop and execute end-to-end GTM strategies, including product positioning, value propositions, and messaging frameworks tailored to target audiences. Identify market opportunities by evaluating trends, consumer behavior, and untapped segments to inform strategic decisions. Define launch plans, timelines, and success metrics to ensure seamless execution and measurable outcomes. Align GTM plans with overarching business objectives and category growth targets. 2.Channel Strategy:Scale categories across diverse channels through tailored strategies, partnerships, and targeted campaigns. 3.Competitor Benchmarking:Analyze market trends and competitor activities to inform strategic decisions and maintain an edge. 4.Consumer Insights:Leverage customer feedback and market data to refine product positioning and enhance user experience. 5.New Product Development:Collaborate with product teams to identify opportunities and support the launch of innovative offerings. 6.Collateral Planning:Oversee the creation of impactful marketing assets and packaging aligned with GTM objectives. 7.Budget Management:Allocate resources effectively to maximize ROI and achieve marketing goals. 8.Performance Analysis : Monitor marketing performance and optimize strategies using data-driven insights. 9.Stakeholder Collaboration : Align with cross-functional teams to ensure seamless execution of GTM plans. 10.Agency Managemen t: Manage external agencies to deliver high-quality services that support GTM objectives. 11.Revenue Planning and Accountability : Drive revenue growth by planning, tracking, and ensuring accountability for financial performance.Qualifications: MBA in Marketing or a related field from a Tier 1/2 college preferred (Tier 3 acceptable with significant experience) 1+ years of relevant experience in marketing, key account management, or a similar role Candidates with experience in baby care or mother care brands are highly preferred
Job Title
Senior Category Executive