About World of Crow: Crow is a contemporary Indian Clothing brand. It reflects functionality, hope for the environment, and inclusive communities. The brand combines traditional and modern sensibilities, using conventional techniques to create modern relaxed silhouettes. Crow collaborates with artisans to translate their craftsmanship and knowledge into wearable, artistic, and meaningful clothing. With a focus on traditional cotton fabrics, the brand aims to add a touch of luxury and ignite a perception of exquisite beauty.Job Summary: We are seeking a dynamic and creative Social Media & Digital Marketing Specialist to spearhead our online presence and engage our audience across all digital channels. The ideal candidate will be a social media enthusiast with a keen eye for fashion, excellent communication skills, and a passion for crafting compelling visual content. You will be responsible for managing our social media platforms, creating engaging content, running email marketing campaigns, and contributing to paid advertising efforts.Responsibilities: Social Media Marketing: Develop and execute social media strategies for TikTok, Threads, Instagram, YouTube Shorts, and Pinterest, aligned with Crow's brand identity and marketing goals. Create and curate high-quality, engaging content, including videos, photos, stories, reels, and Idea Pins. Manage social media communities, respond to comments and messages, and foster a positive online environment. Stay up-to-date on social media trends and algorithm changes. Analyze social media performance and report on key metrics. Email Marketing: Manage email marketing campaigns in Klaviyo, including creating newsletters, promotional emails, and automated flows. Segment audiences and personalize email content to maximize engagement and conversions. Analyze email campaign performance and optimize for open rates, click-through rates, and conversions. Content Creation: Develop visually compelling content for social media, email marketing, and paid advertising campaigns (Google and Facebook). Collaborate with the team to ensure brand consistency across all marketing materials. Maintain a strong understanding of Crow's brand aesthetics and target audience preferences. Paid Advertising: Assist in the creation and management of paid advertising campaigns on Google and Facebook. Develop engaging ad copy and visuals that align with campaign objectives.Qualifications: Education:Bachelor's degree in Marketing, Communications, or a related field. Experience:2+ years of experience in a digital marketing role with a focus on social media and content creation Skills: Strong understanding of social media marketing principles and best practices across various platforms (TikTok, Threads, Instagram, YouTube, Pinterest). Proven experience in creating engaging social media content, including videos and photos. Excellent written and verbal communication skills. Proficiency in email marketing platforms (Klaviyo preferred). A strong aesthetic sense and an understanding of fashion trends. Experience with content creation tools (e.g., Canva, Adobe Creative Suite). Knowledge of paid advertising principles (Google Ads and Facebook Ads). Strong analytical and problem-solving skills. Ability to work independently and as part of a team. Passion for sustainable and ethical fashion.Bonus Points: Experience in the e-commerce industry. Familiarity with Shopify E-Commerce Platform Graphic design skills. Experience with influencer marketing.CTC- As per Industry Standards
Job Title
Social Media & Digital Marketing Specialist