Ways of Working- Employees will work from the office (Bangalore).About Swiggy Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.What you would do : Market Research & Menu Suggestion Understand the Business Need (Category Growth, New City Launch, New Brand Launch, Acquisition, Customer Engagement etc.)by engaging with the business stakeholders periodically to identify a food menu based solution. Engage in customized market research to serve the business need using platform data, competition data, blogs, articles, listicles, google trends, social media etc. Conduct competition benchmarking once the required information on the 'food menu' is identified through research and collate the required specifics (such as regional flavors, ingredients, food quality, presentation etc.) R & D Support for Menu Creation & Food Trial Align the suggested menu and its specifics to the R & D Team for culinary development by ensuring that the brand guiding principles are adhered to. Work with the R & D Team on the various versions of the 'menu' prepared by them by giving them inputs/feedback based on market research insights for improvisations (if any). Bring together inhouse teams (Menu Excellence, Brand Chefs and potential customers ) for tasting the food and sharing their comments. Work with the vendors in the assigned city for capacity planning to meet the business plans. Develop multiple vendors for decreasing dependencies on single vendors as a risk mitigation and to reduce the cost. For class A items (3 vendors), Class B (2 Vendors), Class C (1 vendor). Stakeholder management - Record the 'trial feedback' and circulate the same with relevant stakeholders - Menu Excellence, Culinary Brand Chefs and R & D team and facilitate the final decision of inclusion of the menu. Ensure dish bank is updated with the latest inclusion for future launches. Get the 'menu dish' launch ready by doing photo shoot, naming, descriptions and making pricing suggestions to the business teams and anchor the catalogue placement (through the business team or by self) Track the performance of the dishes launched and communicate the same to R & D and Culinary for any improvementsDesired Experience : 3+ years of experience. Understanding of food and beverages and Market trends Qualitative Research Methods and Techniques Customer Preferences and Regional Tastes and TrendsWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.
Job Title
AM- Menu Excellence