Charles Groupis a fastest growing organization in India, We are seeking a seasonedDigital Marketing Associateto join our dynamic team.Skill Set :Digital Marketing Associate Experience Level :2 to 5 Years Budget :5.0 to 6.0 LPA (Max) Work Location :Chennai Notice Period :Immediate to 10 Days (Max)Technical Platform Management:Plan, execute, and manage campaigns on Meta (Facebook and Instagram), Google Ads, LinkedIn, Twitter, and other digital platforms. Monitor and optimize campaigns including interfacing with websites for better performance and ROI. Implement and manage tracking tools such as Google Analytics, Facebook Pixel, and UTM tracking for performance measurement. Experience in Analytical Tools like Google Analytics, FB Pixels, Meta Insights, Hootsuite, Zoho Social or Sprout Social for tracking performance.Content Management:Develop engaging content for social media platforms, websites, and blogs. Utilize tools like Canva, Adobe Creative Suite, or similar to create visually appealing graphics, videos, and other multimedia content. Ability to collaborate across teams (design & videography), create compelling content, and ensure alignment with brand strategies.Campaign Execution:Launch and optimize paid advertising campaigns, ensuring alignment with business goals. Conduct A/B testing for ads, landing pages, and other digital assets to enhance campaign effectiveness. Schedule and publish content using social media management tools. Experience in campaign planning, execution, and performance tracking across multiple platforms.Strategy & Reporting:Assist in formulating and executing comprehensive digital marketing strategies. Analyze data from various platforms to generate detailed reports and provide actionable insights. Stay updated with platform changes, industry trends, and emerging technologies. Strong analytical skills to interpret data using tools like Google Analytics and provide actionable insights.Perks & Benefits:Central Location : Conveniently located in the heart of the city, with parking facilities and well-served by public transport including buses and Chennai MRTS Meals and Refreshments : Lunch, tea/coffee, snacks, and refreshments provided throughout the day Insurance : TATA AIG Family Group Insurance for INR 5.0 Lakhs (Coverage: Self + Spouse + Up to 3 Children) Professional Development : Opportunities for continuous learning and growth Team Outings and Events : Regular team-building activities and events Employee Recognition : Programs to acknowledge and reward outstanding performanceHow to Apply : Interested candidates can apply through LinkedIn or email us at kishore.g@. Join us at Charles Technologies and be a part of a team that is shaping the future of mobile applications!
Job Title
Digital Marketing Associate