Job Title: Performance Marketer Location: Remote Shift Timings : 7PM - 4AM ISTAbout Us: Simplia Incis an innovative digital marketing agency dedicated to helping clients achieve their goals through data-driven strategies and impactful campaigns. We are looking for a skilled Performance Marketer with extensive experience in digital marketing and a proven track record working with clients in the US/North America to join our team.Key Responsibilities :Develop and execute end-to-end performance marketing campaigns across multiple channels including , TikTok, Meta (Facebook/Instagram), Google Ads, and other emerging platforms. Tailor campaigns to meet the specific needs of North American markets, optimizing for customer acquisition, brand awareness, and revenue generation. Create and manage paid media strategies for , Meta (Facebook/Instagram), Google Ads, and TikTok, ensuring high levels of engagement and conversion. Continuously monitor platform-specific trends and updates to optimize ad creative, audience targeting, bidding strategies, and campaign budgets. Analyze key metrics (e.g., CPA, ROAS, CTR, CPC) to assess campaign performance and identify opportunities for improvement. Use A/B testing and other performance metrics to iterate on creatives, ad copy, targeting, and budget allocation to maximize ROI. Implement tracking and measurement tools to monitor performance, adjust strategies, and report on KPIs. Work closely with internal teams (creative, product, sales, etc.) to ensure cohesive messaging and strategies. Provide regular reports and insights on campaign performance, highlighting successes, challenges, and optimization recommendations to stakeholders. Conduct deep analysis into customer behavior within the North American market to refine targeting and messaging. Stay up-to-date with industry trends, competitive landscapes, and customer preferences to continuously improve campaign results. Manage and optimize budgets across all platforms to ensure efficient spend and maximum ROI. Forecast and allocate resources effectively for short- and long-term campaigns.Qualifications :Minimum 3+ years of hands-on experience running performance marketing campaigns on , Meta (Facebook/Instagram), Google Ads, and TikTok, with a focus on North American audiences. Proven track record of successfully scaling campaigns and achieving revenue and acquisition goals across multiple platforms. Deep understanding of digital advertising, including targeting, bidding strategies, optimization techniques, and performance metrics (e.g., CPA, CPC, ROAS, etc.). Proficiency in tools like Google Analytics, Facebook Ads Manager,Campaign Manager, TikTok Ads Manager, and other performance marketing platforms. Familiarity with customer segmentation, retargeting, and audience building for paid social and search platforms. Strong analytical skills with the ability to interpret data and make actionable recommendations. Knowledge of SEO/SEM principles and how they integrate with paid media strategies.Preferred : Experience with other advertising platforms (Snapchat, Pinterest, YouTube) is a plus. Certification in Google Ads, Facebook Blueprint, or similar platforms is a bonus. Experience working with SaaS, eCommerce, or tech companies is preferred. Strong communication skills, both written and verbal, with the ability to present insights and strategies clearly to stakeholders. Creative thinker with a data-driven mindset and the ability to adapt quickly in a fast-paced environment. Proactive and detail-oriented with excellent project management skills.
Job Title
Lotus Interworks | Performance Marketer