Job Title

About the Company Zetheta Algorithms Private Limited is a FinTech start-up which has been recently set up and is developing innovative AI tools.About the Role We are seeking a talented and motivated student intern for a Digital Marketing role. This is an extraordinary opportunity for a self-driven, creative individual with strong communication skills and an interest in leveraging digital channels to build brand awareness and drive customer acquisition in the financial technology sector.About the Internship: As a Digital Marketing Intern, you will work on projects involving content creation, social media management, email campaigns, and performance analysis. You will have the opportunity to engage in multiple mini-projects across various marketing channels. The internship is designed to provide practical exposure to digital marketing strategies and execution in a FinTech environment.Key Responsibilities As part of the internship, you will work through a structured set of assignments designed to enhance your understanding of digital marketing principles and techniques. Your primary responsibilities will include:Content Creation & ManagementDevelop engaging content for various digital platformsCreate and maintain a content calendarWrite blog posts, social media updates, and marketing copyAssist in creating visual content for digital campaignsSocial Media MarketingManage and grow company social media accountsImplement social media campaigns and strategiesMonitor engagement and respond to audience interactionsResearch and identify trending topics in the FinTech industryEmail MarketingAssist in designing email marketing campaignsSegment audience lists for targeted messagingAnalyse email performance metricsOptimize campaigns for improved open and click-through ratesDigital Analytics & ReportingTrack campaign performance across digital channelsAnalyse digital marketing metrics and KPIsCreate performance reports with actionable insightsIdentify opportunities for optimization and improvementCapstone ProjectComplete an end-to-end digital marketing campaign including: Campaign strategy, Content development, Channel selection, Execution, and Performance analysisWhat You Will LearnPractical experience with digital marketing tools and platforms including social media channels such as Instagram, Facebook, Twitter, Linkedin, TikTok etcUnderstanding of marketing analytics and performance metricsSocial media strategy and community managementFinTech industry marketing challenges and opportunitiesWho Should Apply?Student or fresh graduate from any academic disciplineStrong written and verbal communication skillsBasic understanding of digital marketing conceptsCreative mindset with attention to detailWillingness to self-learn and work in a fast-paced environmentInternship Details Duration: Self-paced. Option of 1 month or 2 months within a period of 4 months provided. Type: Unpaid