Job Title: Brand Manager (Creatives, Performance Marketing & Digital Platforms)· Location: Mumbai· Experience: 5-7 years (Preferred: E-commerce, D2C, or Performance Marketing)About the Role:We’re looking for a Brand Manager who can craft high-impact digital assets that drive strong CTRs and conversions across Performance Marketing, Website, and Customer Lifecycle Management (CLM). If you have a keen eye for performance-driven design and love optimizing creatives for better results.Key Responsibilities:· Creative Strategy & Execution – Develop and communicate clear creative briefs for performance marketing (Meta, Google, Affiliates), web assets, and CLM campaigns.· Collaboration with Design Teams – Work closely with designers & content teams to produce visually compelling, high-performing creatives.· Performance Optimization – Analyze past creative performance, run A/B tests, and iterate to maximize CTRs & conversions.· E-commerce & Digital Platform Focus – Ensure creatives are optimized for Meta, Google Ads, email, push notifications, and WhatsApp marketing.· Data-Driven Decisions – Work with marketing teams to track engagement metrics and continuously refine creative strategies.· AI & Automation in Design – Be well-versed with AI-powered creative tools (e.g., MidJourney, Runway, Adobe Firefly, Canva AI) to enhance efficiency and creative impact.· Stay Ahead of Trends – Keep up with best practices, platform updates, AI innovations, and ad format trends in digital advertising.What We’re Looking For:· 5-7 years of experience in managing creatives for performance marketing, e-commerce, and digital campaigns.· Proven track record of delivering high-performing ad creatives that drive engagement & conversions.· Strong understanding of Meta, Google Ads, Programmatic, and CLM channels.· Experience in A/B testing & performance optimization for creatives.· Analyze creative performance data and make insights-driven improvements.· Well-versed in AI-driven creative tools for design, content, and automation.· Excellent communication & collaboration skills to work with designers, marketers & product teams.Bonus: Familiarity with design tools like Canva, Figma, Photoshop, and AI-powered design platforms.
Job Title
Brand Manager